Director of Performance Marketing
Director of Performance Marketing
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Job Description
Position Summary
Were looking for a growth driver. Are you a strategic data-obsessed builder who lives and breathes performance As our Director of Performance Marketing youll be the driving force behind scaling our lead generation engine building new revenue streams and transforming how we acquire customers across channels.
This role is perfect for someone who has scaled lead-based businesses managed multi-million-dollar budgets and thrives on relentless optimization and forward motion. You bring a positive unstoppable mindset a deep command of marketing technology and attribution and a proven ability to lead teams to big wins.
If youre the kind of leader who wakes up thinking about CAC LTV ROAS and conversion pathsand youre ready to take ownership of a roadmap that includes multiple launches and aggressive growth goalsthis is your seat at the table.
Key Responsibilities
- Own and scale all paid media efforts across Paid Search (Google/Bing) Meta TikTok YouTube Display Affiliate Influencer and CTV to drive qualified lead volume reduce CAC and maximize ROAS.
- Manage and optimize multi-million annual paid media spend with precision agility and a deep understanding of media mix and incrementality..
- Build a full-funnel performance marketing engine across awareness acquisition and retargetingshifting spend based on data-driven methodologies not gut.
- Own attribution transformation implementing multi-touch attribution (MTA) and AI-driven insights to better value TOFU/mid-funnel performance and shift budget intelligently.
- Develop rapid experimentation systemstesting audiences creatives formats and landing pages to accelerate performance learnings and wins.
- Lead coach and scale a team of paid media and analytics specialists setting a culture of ownership excellence and accountability.
- Collaborate cross-functionally with analytics sales product and creative teams to optimize conversion paths and customer journeys.
- Report performance with clear metrics insights and next stepsdriving transparency and trust with senior leadership.
- Stay ahead of the curve on martech platform changes targeting capabilities and growth trends to innovate and outperform continually.
What youll bring to the team:
- 7 years of experience in digital/performance marketing with a strong track record of driving scalable growth in lead-based businesses
- 3 years of managing high-performing in-house performance marketing teams of paid media specialists or analysts
- Proven ownership of multi-million dollar annual budgets across paid channels (Google Meta TikTok YouTube programmatic etc.)
- Deep expertise in lead generation strategy funnel optimization and full-funnel conversion workflows
- Mastery of attribution modeling including experience implementing or optimizing multi-touch attribution (MTA) and incrementality testing
- Highly proficient in platforms: Salesforce Google Ads Meta Ads GA4 Looker CRO tools (e.g. Optimizely VWO) Content Management Systems and affiliate/partner tracking
- Strong analytical acumenyou dont just look at dashboards you build and act on them
- Hands-on execution chops: you can jump into an account diagnose issues and optimize campaigns without hesitation
- Strong leadership communication and project management skills
- A builders mindset: youre proactive adaptable and always pushing for better results with a positive solutions-first approach
Additional position details:
- Work Location: Hybrid (3X per week in office) in Seattle
- Employment Type: Full-time Exempt
Join us in redefining accounting services and empowering small businesses to thrive. Together well ensure every client experiences the unparalleled service and success that define The 1-800Accountant Way.
Compensation: $140-165K plus bonus
Benefits:
- Eligibility: Benefits begin on the 1st of the month after 60 days of employment.
- Company-Paid Benefits: Basic Life Insurance and Long-Term Disability.
- Optional Benefits: Various medical dental vision and disability insurance options through United Healthcare as well as Short-Term Disability Critical Illness Accident Insurance Flexible/Dependent Care Spending Health Savings Accounts and Pet Insurance.
- 401K: Available after 6 months of employment with a company match and vesting schedule.
- Paid Time Off (PTO): Varies for Non-Managers and Managers along with paid sick time bereavement leave and paid company holidays.
Join the Team Thats Revolutionizing Small Business Accounting
1-800Accountant is not your typical accounting firm. We pride ourselves on fostering work/life balance offering unparalleled opportunities for internal growth and embracing innovation. Our team enjoys flexibility competitive compensation and access to cutting-edge technology within a fully remote work environment for candidates in the following states: AL AZ CT FL GA ID IN IA MD MN NJ NY NC OR PA TN TX UT WA.
At 1-800Accountant our mission is to make professional tax and accounting services accessible and affordable for small business owners across the nation. We believe every entrepreneur deserves expert financial support without the traditional high costs. Through innovative technology and personalized service were redefining how accounting is done in the digital age.
Our vision is to empower small businesses to thrive by giving them the tools guidance and confidence to take control of their finances. Were proud to be a trusted partner to thousands of clients helping them achieve financial clarity and success.
We value integrity innovation collaboration and customer-centric service. If youre passionate about making a real impact working with a forward-thinking team and helping small businesses succeed 1-800Accountant is the place for you.
Diversity
1-800Accountant is an equal opportunity employer and makes employment decisions on the basis of merit. 1-800Accountants policy prohibits unlawful discrimination based on race color religious creed sex gender identity marital or veteran status age national origin ancestry citizenship physical or mental disability medical condition genetic information or characteristics (or those of a family member) sexual orientation pregnancy or any other consideration made unlawful by federal state or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
Accommodation Statement:
1-800Accountant is an Equal Opportunity Employer and provides reasonable accommodations to individuals with disabilities in accordance with the Americans with Disabilities Act (ADA). If you require accommodation during the application process please contact us at
Required Experience:
Director
Employment Type
Full Time
