Sr Product Manager - Workfront
Sr Product Manager - Workfront
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Job Description
About us
As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here we believe your unique perspective is
important and youll build relationships by being authentic and respectful.
Overview about TII
At Target we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru where Target in India operates as a fully integrated part of Targets global team and has more than 4000 team members supporting the companys global strategy and operations.
Team overview
Roundel is Targets entry into the media business an advertising sell-side business built on the principles of first-party (people-based) data brand-safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyones best interest. At the very root of that Roundel is here to drive business growth for our clients and redefine value in the industry by solving core industry challenges vs. copying current industry methods of operation. We are here to drive a key growth initiative for Target and lead the industry to better operating within the media marketplace.
Roundels Product Team is responsible for building the technology that supports the growing business. They are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use easily maintained and highly reliable.
Role overview
As a Product Manager for Work Management (Workfront Product) youll lead the strategy and roadmap for how teams across Roundel plan prioritize and execute work. In this highly visible and impactful role youll be responsible for driving operational efficiency transparency and cross-functional collaboration by evolving Work Management capabilities to meet changing business needs. Youll serve as the voice of the product advocating for users aligning with stakeholders and ensuring your team receives the leadership and support needed to deliver impactful solutions.
Youll partner closely with teams across the enterprise to identify pain points streamline workflows and deliver scalable intuitive experiences that enable better planning and execution. With a strong focus on process improvement and operational excellence youll obsess over the details that drive measurable outcomes.
As part of Work Managements (Workfront platform) leadership youll also explore and implement opportunities to integrate AI and automationworking with engineering and data science partners to pilot and scale solutions such as intelligent work intake auto-prioritization and generative task support. These innovations will aim to enhance productivity reduce manual effort and ensure outputs are intuitive measurable and grounded in responsible AI principles.
Youll be accountable for maintaining a product roadmap that balances customer needs technical capabilities and design challenges. Youll own prioritization across themes epics and storiesensuring work aligns to the broader product strategy and delivers maximum value. Youll also create and manage product OKRs define key success metrics and track related P&L impacts.
This role requires strong relationship-building across pyramids to drive alignment champion the product vision and continuously evolve the platform to meet the needs of Roundels growing organization. Job duties may change at any time due to business needs.
Core responsibilities
Define and drive the product strategy and roadmap for Workfront aligned with organizational priorities.
Serve as the primary product owner and subject matter expert for the Workfront platform.
Partner with cross-functional teams (e.g. GTM Operations Technology and PMO) to gather and prioritize user requirements.
Lead backlog grooming sprint planning and ongoing Agile ceremonies with platform support and tech partners.
Identify and implement enhancements to improve work intake capacity planning and resource allocation processes.
Ensure data integrity user adoption and platform performance through strong governance practices.
Monitor key metrics and feedback loops to measure platform usage and effectiveness.
Champion change management and user education for new feature rollouts and best practices.
AI & Automation Focus:
Explore and integrate AI tools to streamline work intake auto-prioritize tasks and reduce manual effort.
Partner with engineering and data science teams to pilot and scale generative AI capabilities for task creation brief summarization and workflow automation.
Stay current with GenAI trends and tools identifying opportunities to integrate them into Workfront for improved productivity and user experience.
Define metrics to measure the impact of AI-driven features on team efficiency work quality and cost savings.
Champion responsible AI practices to ensure transparency accuracy and trust in automated recommendations.
Technical & Strategic Acumen
Understand Workfronts integration capabilities and identify opportunities to connect with other tools (e.g. DAMs reporting platforms Jira).
Evaluate third-party add-ons or automation opportunities to streamline workflow execution.
Stay current on Workfront/Work Management releases and industry best practices to inform long-term platform evolution.
About you
4-year college degree (or equivalent experience)
10 years of technical product experience
Experience working in an agile environment (e.g. user stories iterative development scrum teams sprints personas)
Proven experience as a product manager or platform owner (Workfront work management experience strongly preferred).
Strong understanding of workflow automation enterprise project management or marketing operations.
Exceptional analytical organizational and communication skills.
Ability to thrive in a fast-paced collaborative environment with shifting priorities.
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Employment Type
Full-Time
Key Skills
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