Web Operations Manager
Web Operations Manager
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$ 85000 - 95000
1 Vacancy
Job Description
Follett Content Solutions has been a trusted partner for educators since 1873! We support our educators that touch more than 45 million students worldwide. Follett Content Solutions helps build a diverse collection of print and digital resources to support every student. We are currently hiring for a Web Operations Manager. This position is an exempt full-time position located in McHenry IL. The pay range for this position is $85000 - $95000 annual salary with bonus potential. We offer a hybrid work schedule with 3 days in the office (Monday Tuesday & Thursday) and 2 remote days (Wednesday & Friday). We will consider remote for the right candidate. We offer an array of benefits to see those benefits click here
Any pay range disclosed is based upon a combination of neutral factors such as required qualifications experience education skill training certifications seniority etc. Follett Content Solutions reserves the right to provide any successful candidate a salary at the most appropriate level set as a result of such candidate qualifications experience education skill training certifications or seniority.
Key Responsibilities:
- Website Conversions:
- Manage conversion goals performance benchmarks and testing roadmaps across site content CTAs landing pages and forms
- Drive lead capture conversion and sales-qualified pipeline
- Build test and optimize landing pages forms and CTAs focused on lead capture and conversion
- Collaborate with designers and marketers to improve user experience and reduce bounce rates
- Digital Tracking & Analytics:
- Oversee implementation and governance of all website tracking: UTM parameters event tracking Google Tag Manager HubSpot tracking and more
- Maintain dashboards and insights that report on traffic engagement and lead conversion across digital assets
- Page Optimization & CRO:
- Use tools or A/B testing platforms to improve page performance based on user behavior
- Continuously monitor site speed SEO fundamentals and mobile optimization
- Media Execution Support:
- Collaborate with paid & organic media team to build launch and monitor ads and social posts to ensure landing pages have proper pixel tracking
- Support tagging and tracking for media campaigns across Google Ads LinkedIn Meta and programmatic platforms
- Web Personalization & Segmentation:
- Implement and manage personalized content experiences using dynamic content rules or behavioral targeting
- In conjunction with marketers build segmented user journeys to serve the right message at the right time on-site
- Nurture Flow Enablement:
- Integrate form fills and content downloads with HubSpot workflows and Salesforce campaigns
- Support trigger-based engagement (e.g. exit-intent scroll depth time-on-page) to drive next-best-action
- Martech Integrations & System Architecture
- Manage and optimize integrations between the website HubSpot Salesforce and other martech tools in conjunction with the Systems Ops team.
- Ensure web-to-lead flows are properly routed and tagged with clean handoffs to marketing automation systems
- Own the documentation and QA for all digital processes and conversion tracking scripts
- Digital Engagement & Experience:
- Monitor engagement metrics to optimize user paths and improve lead quality
Qualifications:
- Required:
- 6 years of experience in web operations digital marketing growth or lead generation
- Deep knowledge of CMS systems (e.g. HubSpot CMS WordPress Webflow) web analytics tools (Google Analytics 4 Hotjar) and tag management (GTM)
- Strong understanding of conversion funnels B2B web UX best practices and performance marketing metrics tracking cookies UTMs and conversion pixel/tag management
- Proficient in managing integrations between web platforms CRMs and marketing automation tools
- Strong technical knowledge of UTM structures cookie behavior cross-domain tracking and SEO basics
- Familiarity with tools like Google Analytics 4 Google Tag Manager HubSpot and Salesforce
- Knowledge of A/B testing personalization and conversion rate optimization strategies
- Preferred:
- Experience with heatmapping or session recording tools (e.g. Hotjar Crazy Egg)
- Understanding of SEO responsive design and site performance best practices
- HTML/CSS familiarity for light edits or troubleshooting
What You Bring:
- A test-and-learn mindset
- Ownership of outcomes not just tasks
- An eye for detail and a passion for clean data and clear UX
- Curiosity about user behavior and motivation
- Ability to thrive in a fast-paced cross-functional environment
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin pregnancy sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law. As an Equal Opportunity Employer we are committed to providing reasonable accommodations to job applicants with disabilities. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability please contact us by email or phone.
When contacting us please provide your contact information the job position or title and state the nature of your accessibility issue.
Required Experience:
Manager
Employment Type
Full-Time
