Director, Shopper Marketing (110439)
Director, Shopper Marketing (110439)
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$ 140610 - 253080
1 Vacancy
Job Description
You may know McCormick as a leader in herbs spices seasonings and condiments and were only getting started. At McCormick were always looking for new people to bring their unique flavor to our team.
McCormick employees all 14000 of us across the world are what makes this company a great place to work.
We are looking to hire a Director Shopper Marketing to join the team based at our global headquarters in Hunt Valley MD. This position will be eligible to participate in our hybrid work program (50% onsite 50% remote per month).
What We Bring To The Table:
The best people deserve the best rewards. In addition to the benefits youd expect from a global leader (401k health insurance paid time off etc.) we also offer:
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical Mental and Financial wellness
Tuition assistance
POSITION SUMMARY
The Director Shopper Marketing will be focused on building a new Shopper Marketing capability and center of excellence for McCormick US Consumer Sales and Marketing. Shopper Marketing will have accountability to drive topline sales across our largest accounts and largest brands via customer specific solutions that are consistent with customer strategies. This is a high-impact leadership role responsible for developing and executing a modern retailer-first shopper marketing strategywith an emphasis on retail media networks omnichannel engagement and driving incremental ROI across top customers. The Director of Shopper Marketing will be a key partner to Brand Marketing Sales Trade Marketing Category Management and eCommerce teams.
RESPONSIBILITIES
- Partner with Sales and Marketing Leadership to define shopper marketing vision structure tools and team.
- Develop and drive retailer specific in market growth strategies and tactics via in store execution (shelf display and broader marketing leverage).
- Lead strategy and execution across retail media networks (e.g. Walmart Connect Kroger Precision Marketing) in partnership with Sales and Brand Marketing ensuring data-driven activations.
- Leverage shopper insights and loyalty data to inform targeting content and spend.
- Build the retail media and shopper marketing business processes including a measurement framework for in-store and retail media activations. Report results and continuously improve ROI/ROAS.
- Work with key cross functional partners to develop new capabilities tools business planning processes to drive the build out of the Shopper Marketing team.
- Champion value of Shopper Marketing across McCormick establishing best practices and internal education.
- Hire and mentor high-performing talent.
REQUIRED QUALIFICATIONS
- Bachelors Degree in Marketing Business or related field.
- 10 years of shopper marketing brand management or trade marketing experience within the CPG industry.
- Proven ability to build and scale a shopper marketing or customer marketing function.
- Deep experience with retail media networks shopper data platforms and omnichannel retail strategy.
- High commercial acumen and ability to connect brand strategy to customer-specific solutions.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Developed communication skills required to guide influence and convince others (internal and external).
- Excellent cross-functional leadership and collaboration skills with action orientation.
- Strategic thinker with the ability to operate both as a visionary and a hands-on executor.
PREFERRED QUALIFICATIONS
- MBA
Base Salary: $80
Base salary compensation will be determined based on factors such as geographic location skills education experience for this role and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormicks Incentive Bonus (MIB) Plan/ McCormicks Sales Incentive Bonus (SIB) Plan/ McCormicks Dividend Program. In addition to a competitive compensation package permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
- Comprehensive health plans covering medical vision dental life and disability benefits
- Family-friendly benefits such as paid parental leave fertility benefits Employee Assistance Program and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected veteran status age or any other characteristic protected by law.
As a general policy McCormick does not offer employment visa sponsorships upon hire or in the future.
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Required Experience:
Director
Employment Type
Full-Time
