Sr. Product Marketing Manager- Amazon AdTech, Amazon Advertising - Measurement & AdTech

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easierwhoever that customer may be. In pursuit of this goal weve launched innovative products and services that transform how customers live build and scale their businesses. At Amazon Ads were redefining advertising through technology and were looking for builders like you to help shape whats next.

Amazon Ads is dedicated to driving measurable outcomes for advertisers and integrators such as agencies HoldCos and Solution Providers. Our ad solutionsincluding sponsored video device and audio adsleverage Amazons insights and innovation to connect brands with audiences across their daily journeys. Our APIs and SDKs power automation customization and scale for a growing community of developers ad tech partners and enterprise customers.

Were looking for a developer-focused Product Marketing Manager to define and drive go-to-market strategies for Amazon Ads technology products including APIs AI-powered developer tools and services. This role bridges product engineering and customer teams to ensure developers and technical buyers understand adopt and succeed with our solutions.


Key job responsibilities
Product Strategy & Developer Insights:

* Conduct research customer interviews and community listening to understand developer pain points workflows and use cases
* Synthesize market trends feedback from developer partners and competitive benchmarks to inform product roadmap
* Represent the voice of the developer across product planning and launch stages
* Identify and prioritize messaging needs across different technical audiences (developers architects CTOs)

Go-to-Market Planning & Execution

* Create GTM plans for API and SDK launches updates and technical features
* Create compelling marketing collateral including sales materials case studies blog posts product videos and web content
* Own developer messaging and positioning across channels
* Coordinate launch readiness across documentation training sales and marketing teams

Enablement & Community Engagement

* Collaborate with Sales & Partner GTM teams and Solutions Architects to amplify community engagement
* Build feedback loops via GitHub early access programs and developer surveys
* Guide prioritization of reference implementations and technical success stories
* Drive adoption and usage metrics through targeted outreach education and onboarding

Cross-functional Leadership:

* Collaborate with Product Sales Brand/Events Regional Marketing PR Research and Training teams
* Drive stakeholder alignment through regular engagement and clear communication of product vision
* Support effective Alpha/Beta testing programs and gather post-launch customer feedback
* Guide the prioritization and development of case studies and research initiatives

Success Metrics:

* Developer adoption activation and usage of APIs/SDKs
* Product and content engagement metrics (documentation usage GitHub activity event engagement etc.)
* Developer satisfaction (CSAT NPS qualitative feedback)
* Quality and impact of content
* Contribution to product roadmap via developer insights

About the team
The Measurement Product Marketing group sits within the broader product marketing org and leads the inbound research messaging positioning and GTM activations for the portfolio of over 60 Amazon Advertisings Measurement solutions including: Amazon Marketing Cloud 1P & 3P measurement reporting APIs media planning MMM and attribution products.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.