Senior Director, Marketing
Senior Director, Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech sports entertainment real estate startups and more. Were united by our culture a drive to find a better way that fuels our commitment to our clients our community and our team members. We believe in and build inclusive workplaces where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job its about having the opportunity to become the best version of yourself.
ABOUT BEDROCK
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes rehabilitating historic properties and making space for the communityall with the philosophy to operate for more than profit.
Since 2011 Bedrock has invested and committed more than $7.5 billion to develop and restore more than 140 properties totaling over 21 million square feet of office retail residential hospitality industrial data centers and parking. In 2024 Bedrock was named one of the worlds Most Innovative Companies by Fast Company.
For additional information about Bedrock please visit or connect with us on Facebook Instagram LinkedIn and X.
This company is revitalizing rust belt cities one stylish renovation at a time.
POSITION SUMMARY
The Senior Director Marketing is responsible for contributing to the overall marketing strategy developing and supporting marketing campaigns ensuring brand alignment and measuring the return on investment of various campaigns. This role leads the marketing team to contribute towards the overall marketing strategy and organizational goals.
Bedrock has an in-office work environment at our headquarters in downtown Detroit MI. This role is not eligible for a remote or hybrid work schedule. We currently offer subject to change the flexibility to work from home on Fridays but based on business need one could be required to be in the office.
ESSENTIAL FUNTIONS
Support the development and implementation of strategic marketing plans that align with company brand and growth strategies driving team vision of creative social and multimedia assets
Collaborate with Design and Multimedia teams to oversee the organizations content strategy production prioritization timeliness and budget of initiatives
Oversee website platforms and ensure utilization of best-in-class technology and trends to optimize sites for performance accessibility and overall user experience
Create and execute multi-channel marketing campaigns resulting in increased brand awareness for Bedrock the cities of Detroit and Cleveland and individual developments
Determine success of campaigns by establishing performance metrics and overseeing timely reporting of insights; analyze market trends competitor activity and customer behavior to identify opportunities
Create compelling copy across all channels including websites brochures paid and organic social media advertising and various communications -- drive unique storytelling and tone of voice across multiple brands
Drive lead generation across the residential and commercial portfolios contributing to increased occupancy and overall leasing momentum
All other duties as assigned
LEADERSHIP COMPETENCIES
Communication: Clearly articulates vision and expectations adapts messaging to diverse audiences fosters open dialogue and manages conflict constructively.
Planning & Organization: Aligns team efforts with strategic goals delegates effectively anticipates challenges and drives accountability and results.
Problem Solving: Proactively identifies and resolves issues promotes critical thinking and supports continuous improvement and collaboration.
Culture & Ethics: Models integrity and inclusivity champions organizational values and fosters a positive ethical and inclusive work environment.
Technical Expertise: Applies and develops industry knowledge mentors others and stays current with trends to drive performance and innovation.
Leadership: Leads with vision builds strong relationships embraces change and develops high-performing accountable teams.
REQUIREMENTS
Bachelors degree in marketing communications or relevant field preferred
2 years of experience in a leadership role
10 years of experience in a marketing role
Strong preference for experience in commercial real estate hospitality or similar industries
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities and may be modified periodically.
Disclaimer
This job description should not be construed as an exhaustive list of duties and responsibilities performed by persons assigned to this classification. It is not intended to limit or in any way modify the right of any supervisor or manager to assign direct and control the work of employees under his/her supervision. All principal duties and responsibilities of this position are essential functions of the position. Job descriptions are reviewed on a regular basis and may be revised at any time. Revisions will be communicated to employees within the classification. This job description does not constitute a contract of employment; therefore the company may exercise its employment-at-will rights at any time.
Bedrock is an equal-opportunity employer.
The Company is an Equal Employment Opportunity employer and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team The Pulse at
Required Experience:
Exec
Employment Type
Full-Time
