Sr Manager, Performance Marketing

Scopely is looking for a Sr Manager Performance Marketing to join our User Acquisition team in Tel Aviv on a hybrid basis!

At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our dedicated colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an always-changing rapidly growing world and at Scopely youll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What Youll Do

The ideal candidate is a marketing maven with a strong quantitative foundation who thrives on using both analytical and creative skills. With a passion for leadership and continuous improvement. If youre fervent about pioneering mobile growth strategies deeply understand the mobile advertising landscape and are committed to continuously evaluating and refining performance metrics this opportunity is tailored for you

• Independently handle performance marketing budgets across multiple channels to improve games growth and profitability
• Strategize implement and continually optimize mobile campaigns on every critical mobile platform including Meta Google Ad Networks DSPs CTV Influencer marketing and much more
• Locate negotiate and develop creative and innovative solutions for user acquisition
• Grow and handle marketing partnerships for UA efforts across the globe
• Design and implement A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing working closely with Marketing to complete breakthrough creative strategies to attract new users
• Work cross-functionally with product ad monetization data and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio

What Were Looking For

• At least 4 years of marketing experience with a minimum of 3 years passionate for media buying user acquisition or performance marketing preferably in the mobile app space
• People management experience
• Strong proficiency with MMPs (e.g. Adjust AppsFlyer) and performance marketing channels (e.g. Facebook Ads Google Ads)
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem-solving skill as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Strong proficiency with Excel required SQL is a plus
• Proven ability to effectively communicate with cross-functional teams
• Strong understanding of funnel conversion metrics retention rates and LTV predictions preferred
• Ability to work in a fast-paced and collaborative environment adapting to changing priorities
• BA or BS degree preferably in Economics Mathematics Marketing Finance Business Administration or a related field

About Us

Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.

Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.

Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.

For more information on Scopely visit: