No | Goal | Key Result Area | Actions / Deployment | Weightage |
1 | Loyalty Program Enrolment & Painter App Usage | Coordination with Loyalty program team for enrolment & adoption of digital solutions | Enrolment of the painters on the Sparkle loyalty program -KYC Painter registration and activation (along with external agencies) | 30% |
Driving Digital Adoption by enrolling downloading & driving usage of the Painter App Feedback on implementation gaps & features on the app |
Financial Inclusion Support from Government schemes - to support painters on enrolment. |
2 | Community Engagement | Relationship Management with Contractors/ Painters | Relationship Management with 100-150 contractors/ painters in the area |
Community engagement programs by planning events & activations. |
3 | Product Training | Coordination with applicators and contractors for training sessions at the painter academies | Product Training of painters/team etc - Database update. Evolve the Training Tracker/ Calendar and incorporating training status |
Contractor/ Painter Mapping Coordination with dealers & contractors for billing & usage of ABG products |
4 | Complaint Handling & Technical Support | Technical Inspection at customer sites - Dealer complaint handling (Support for the channel sales teams) | Conduct all technical inspection like surface Preparation inspection to painting progress inspection and post painting inspection for fresh and repainting sites | 30% |
100% customers to be called within 4 hours of the complaint received. 97% of the complaint visits within 2 days. 5 days resolution of 90% of the Product complaints |
Compensation on Product failure / reworks to be approved by supervisor & database maintained. Product feedback to be shared with R&D. |
5 | Focus Product Establishment | Site Sampling & Implementation of new products Business Development | Concept Testing - Sampling of new products with with painter community for validation. Coordination with Marketing team for sampling & NPD. | 20% |
Planning of shop meets & product meets along with supervisor with product presentations. |
Business development - Support Sales of ABG products and help convert customer sites for Contractors. Also support in upsell/ cross sell |
Audit report of the trials to be shared with the respectiveteams. |
6 | Reports | Trackers - Monthly & weekly basis | Report of the potential contractors/ painters in the area along with Contractor meets conducted | 20% |
Audit Reports shared with R&D team for feedback and trends in the market |
Painter App usage report Loyalty program database update |
Customer Complaint Tracker |
Training tracker - to build effective utilization of the painter academy |