Associate Director, HCP Marketing Strategy - Renal Rare Disease
Associate Director, HCP Marketing Strategy - Renal Rare Disease
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$ 145600 - 270400
1 Vacancy
Job Description
Band
Level 5Job Description Summary
#LI-HybridNovartis has an incredible opportunity for a talented individual to join our team as an Associate Director HCP Marketing Strategy. This pivotal role is your chance to shape the future of a key product in the rare renal space driving innovative marketing strategies that will enhance the lives of patients and healthcare professionals. The Associate Director Marketing Strategy supports the development and execution of the HCP marketing strategy providing vital strategic input insights and deliverables to guide the planning and implementation of an integrated customer experience.
This position is based is East Hanover NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation and only local candidates will be considered. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 25% travel.
Job Description
Key Responsibilities:
Identify barriers and opportunities to enhance the HCP experience focusing on human insights to drive brand growth.
- Collaborate effectively with agencies and cross-functional teams to streamline communication and implement strategy.
- Challenge existing assumptions by bringing fresh perspectives on HCP behaviors.
- Build deep brand and therapeutic area expertise to inform go-to-market strategies.
- Share best practices to influence patient and customer engagement across the brand lifecycle.
- Design and execute innovative digital marketing strategies aligned with brand goals.
- Develop customer-centric content tailored to disease areas and brand needs.
- Support integrated marketing plans across audience segments and channels. Partner with marketing and HCP/DTC teams to align brand initiatives with customer insights.
- Lead congress planning and asset development ensuring strategic alignment and efficient resource use.
Essential Requirements:
Education: Bachelors degree in a related field is required
Minimum of 5 years of experience in commercial Marketing for pharmaceuticals
Minimum of 3 years of demonstrated experience in leveraging data analytics and customer insights in the US market.
Experience in supporting high-performing brands in highly competitive categories within the US
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product Communications Legal Regulatory Compliance and Global
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
Experience in supporting high performing brands in highly competitive categories within the US
Relevant experience in digital non-personal promotion media and social
Desirable Requirements:
- Rare disease or renal therapeutic area experience
- Launch experience for blockbuster specialty treatments and experience in digital strategies/capabilities development
Benefits and Rewards:
The pay range for this position at commencement of employment is expected to be between $145600 and $270400/year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a sign-on bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
EEO Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an e-mail to call 1 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Agility Asset Management Commercial Excellence Cross-Functional Collaboration Customer Orientation Healthcare Sector Understanding Influencing Skills Marketing Strategy Negotiation Skills Operational Excellence Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Stakeholder Engagement Stakeholder Management Strategic PartnershipsRequired Experience:
Director
Employment Type
Full-Time
