Growth and Digital Marketing Manager- Hotel Chocolat

Job Level:

Job Description:

Growth and Digital Marketing Manager- Hotel Chocolat- Hotel Chocolat

Chicago IL

Hybrid- (min. 2 days a week on-site)

Hotel Chocolat has built a strong position as the UKs favorite premium chocolate brand.

As one of the first hires for Hotel Chocolats US business this is a high impact role in which youll own performance marketing in the US digital business leading on strategy & execution in our key customer acquisition channels to drive growth.

The Growth and Digital Marketing Manager- Hotel Chocolat will test & optimize relentlessly working closely with our social and ecommerce leads to drive performance through creative messaging audience segmentation. Youll be the lead on PPC building and executing the strategy as well as driving affiliate partnerships display ads referrals and any new channels.

What are we looking for

• 4 years of experience in Digital/Performance Media Marketing
• Minimum high school diploma required bachelors degree preferred
• 2 years proven expertise in digital/performance marketing
• Previous experience with leading marketing strategy
• Strong track record of managing and optimizing paid social and search campaigns on a scale.
• Strategic and data-driven mindset with a deep analytical skillset and understanding of attribution audience segmentation and conversion optimization.
• Relentless focus on testing and innovation always seeking new ways to enhance campaign performance.
• Experience managing affiliate programs and display advertising with an ability to balance brand and performance objectives.
• Previous experience in data analytics and data storytelling

Nice to have

• Comfortable working in a fast-paced high-growth environment balancing short-term wins with long-term strategic development.
• Experience working in a startup or new market entrant
• Experience in a premium direct to consumer brand

What would be your key responsibilities

Paid Social & Paid Search

• Own and optimize paid social across Meta TikTok Pinterest and emerging platforms driving efficiency scale and ROI.
• Develop a structured testing roadmap for ad -creative messaging audience segmentation and bidding strategies to drive continuous improvement.
• Manage and scale paid search (Google Ads Microsoft Ads) with a focus on Performance Max Search and Shopping to drive efficiency and volume.

Affiliate & Display Marketing

• Lead the affiliate marketing strategy identifying high-value partners and working with networks to optimize performance.
• Manage and grow programmatic and display marketing ensuring efficient spend allocation and optimizing for reach engagement and conversion.
• Explore new paid acquisition opportunities from direct partnerships to emerging ad platforms.

General Performance Marketing & Growth

• Creative Development & Collaboration Work closely with in house & external creative to develop high-performing thumb-stopping creatives for all channels.
• Performance Analysis & Reporting Track measure and analyze campaign performance providing insights and clear recommendations for ongoing improvement.
• Budget Management Own and allocate performance marketing budgets to maximize growth and efficiency across all acquisition channels.

What can you expect from Hotel Chocolat

• We offer a range extending from luxury giftable chocolates to alcohol and our pioneering drinking chocolate system; the Velvetiser. Our mission is to make people and nature happy through chocolate. Customers colleagues cacao farmers and suppliers can all benefit from the success we make together.
• A competitive salary and Incentives based on performance
• 50% unlimited staff discount to treat yourself and your friends and family
• 70% discount off a stay in our Hotel in St Lucia
• We recognize that our employees may wish to balance their work and family/home life and therefore we are open to discussions around flexible working
• A chance to work in an exciting innovative and expanding company

Hotel Chocolat does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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Skills:

Competencies:

The base pay range for this position at commencement of employment is expected to be between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to market location job-related knowledge skills and total compensation package for this position mayalso include other elements if eligible including variable pay medical and dental benefits participation in 401k plan and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employees work schedule (i.e. part-time schedule store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.