Holistic Search & performance Manager (166102)

No Relocation Assistance Offered
Job Number#166102 - Colombes Top-of-Seine France

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

EN

Data Analyst & Search Manager

Location: Colombes FR

Reporting to: Digital & Media Transformation Director

Why Work For Colgate Palmolive:

Join an innovative and dynamic team dedicated to driving brand growth with a people centricity mindset. Our team is committed to fostering a collaborative and educational environment where you can thrive and grow your digital expertise.

• The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

• The challenge & variety: You will operate in a fast paced operational environment directly impacting the day-to-day performance of the business with personal accountability for your business.

• The global experience: You will have the opportunity to work with global brands participate in global strategies with potential to develop your career internationally.

• The Colgate Values: Caring global teamwork and continuous improvement are integral to how we operate every day

Background and Job Purpose

The purpose of this role is to both drive growth for our brands through a thorough analysis of our marketing campaigns performance and continually improve ROI as well as running our holistic search strategy & implementation (SEA SEO Social site UX).

This role has two direct reports one located in France and the other in The Netherlands both responsible for implementing local search (SEO SEA Social) strategy monitoring performances collaborating with the marketing team to drive website updates and supporting the data analyst and search manager during the quarterly performance review.

This person will collaborate with all key stakeholders (IMC/Media Manager CRM Manager eCommerce team and consumer experience marketing team) as well as a wider team (central IBE/IMC and OAC-Online Acceleration Center digital teams) to drive brand and business growth. This person will influence the organisation to build a performance mindset and culture within the WE Hub.

Main Responsibilities

1. Drive Holistic Search Strategy anchoring it into consumer centricity and well as Website

   • Develop and drive the Search strategy and implementation for WEH in collaboration with our agency covering Paid search SEO Social Search including innovation

   • Data oriented: ensuring tagging performances are all in place to fuel our Quarterly Performance Review (Digital QBRs)

   • Website: Managing the local country digital specialist to drive website optimizations with a vision of the full digital ecosystem.

2. Be the expert in digital and media data Analysis implementation of MMM and MME and lead the quarterly performance review

   • Be the reference for data analysis and internal dashboard Leveraging key platforms and tools (eg Google Marketing Platform specifically GA4 SEMRush ChannelSight SimilarWeb DV360) and dashboards (domo datorama) to reach performance objectives. And highlight optimization fueling the IMC and digital manager as well as the wider marketing community across the three countries.

   • MME: lead the Marketing Measurement plan including the implementation of Marketing Mix Modelling (MMM) in collaboration with the digital and consumer experience teams

   • Quarterly: Lead the QBR (format data gathering analysis recommendations) to translate data into actionable insights.

3. Implementation of our data driven marketing approach:

• Ensuring our ecosystem is tagged properly to track performances especially on Search websites ecommerce pages.

• Working very closely with the CRM manager and IMC & Media manager.

• Representing the WEH in European search website conversations & ensuring that goals are aligned with digital transformation objectives.

1. Upskilling: Educate the marketing and wider team on the usage of these tools and reporting to fuel the brand development and activation

Experience and Personal Attributes

• Balance of outstanding data and analytical skills and strategic ability

• Experience working as a digital analyst performance media / marketing or acquisition specialist from client or agency side

• Experience in Search with a holistic understanding of digital

• Utilise innovative approaches to quality traffic generation conversion acquisition or optimisation

• Excellent organisation skills and attention to detail

• Works collaboratively creatively and analytically in a problem-solving environment while focusing on action and results

• Can do attitude self-starter capable of working in a fast-paced corporate environment without full guidance; Resilient and confident

• Eager to take the business to the next level and quick to identify opportunities to do so

• Lead by example and not be afraid to roll their sleeves up.

• Experience in managing a team & can showcase leadership skills.

FR

Data Analyst & Search Manager

Emplacement: Colombes FR

Reporte : Directeur de la Transformation Digitale et Mdia

Pourquoi travailler pour Colgate Palmolive:

Rejoignez une quipe innovante et dynamique ddie stimuler la croissance de la marque avec un tat desprit centr sur les personnes. Notre quipe sengage favoriser un environnement collaboratif et ducatif o vous pouvez vous panouir et dvelopper votre expertise numrique.

• Les opportunits dapprentissage et de dveloppement: Vous affinez votre esprit commercial et continuez acqurir de nouvelles comptences en travaillant en troite collaboration avec une quipe interfonctionnelle vous donnant une exposition tous les dpartements du march local.

• Le challenge et la diversit : Vous voluerez dans un environnement oprationnel au rythme rapide ayant un impact direct sur les performances quotidiennes de lentreprise avec une responsabilit personnelle pour votre entreprise.

• Lexprience : Vous aurez lopportunit de travailler avec des marques mondiales de participer des stratgies mondiales avec le potentiel de dvelopper votre carrire linternational.

• Les valeurs de Colgate: Lentraide le travail dquipe mondial et lamlioration continue font partie intgrante de notre faon de fonctionner au quotidien.

Contexte et objectif du poste

Lobjectif de ce rle est la fois de stimuler la croissance de nos marques grce une analyse approfondie des performances de nos campagnes marketing et damliorer continuellement le retour sur investissement ainsi que de grer notre stratgie search de manire holistique: SEA SEO Social site UX.

Ce rle deux subordonns directs lun situ en France et lautre aux Pays-Bas tous deux responsables de la mise en uvre de la stratgie search locale (SEO SEA Social) du suivi des performances de la collaboration avec les quipe marketing pour piloter les mises jour du site Web et du soutien lanalyste de donnes et search/site lors des valuations trimestrielle des performances.

Cette personne collaborera avec toutes les parties prenantes cls (IMC/Media Manager CRM Manager quipe e-commerce et marketing) ainsi quune quipe plus large (quipes digitales et marketing europennes) pour stimuler la croissance de la marque et de lentreprise. Cette personne influencera lorganisation pour construire un tat desprit et une culture de performance au sein du WE Hub.

Principales responsabilits

1. Piloter la stratgie search de manire holistique en lancrant dans la connaissance et les besoins du consommateur

   • Dvelopper et piloter la stratgie search pour WEH en collaboration avec notre agence couvrant la recherche payante le rfrencement organique social et les AB tests.

   • Stimuler linnovation et la mise en uvre de la stratgie

   • Data driven: garantissant le tagging et le suivi des performances pour alimenter notre revue trimestrielle des performances (Digital QBRs)

   • Mise jour du site: Grer les spcialistes digitaux du pays local pour piloter loptimisation des sites Web avec une vision de lcosystme numrique complet.

2. tre lexpert en analyse de donnes digitales et mdias mise en place de MMM et MME diriger le rapport de performance trimestrielle

   • tre la rfrence en matire danalyse de donnes et de tableau de bord interne Tirer parti des plateformes et outils cls (par exemple Google Marketing Platform en particulier GA4 SEMRush ChannelSight SimilarWeb DV360) et des tableaux de bord (domo datorama) pour atteindre les objectifs de performance. Partager les optimisations avec lquipe digitale et le marketing dans les trois pays.

   • MMM: diriger le plan de Mesure Marketing incluant la mise en uvre du Marketing Mix Modeling (MMM) en collaboration avec les quipes digitales et marketing.

   • Rapport de performance trimestriel: Diriger le QBR (format collecte de donnes analyse recommandations) pour traduire les donnes en informations claires et exploitables sur le digital pour rpondre aux questions stratgiques rpondre nos KPI et stimuler la conversion.

3. Mise en uvre de notre approche marketing base sur les donnes:

• Veiller ce que notre cosystme soit correctement taggu pour suivre les performances en particulier sur la search les sites Web et les pages de e-commerce.

• Travailler en troite collaboration avec le responsable CRM et le responsable IMC & Media.

1. Upskilling: Former le marketing et lquipe au sens large sur lutilisation de ces outils et rapports pour alimenter le dveloppement et lactivation de la marque

Exprience et qualits personnelles

• quilibre entre des comptences exceptionnelles en matire de donnes et danalyse et une capacit stratgique

• Exprience en analyse de donnes digitale spcialiste des mdias de performance / du marketing ou de lacquisition (client ou de lagence)

• Exprience en search avec une comprhension holistique du digital

• Utiliser des approches innovantes pour gnrer convertir acqurir ou optimiser un trafic de qualit

• Excellentes comptences organisationnelles et souci du dtail

• Travailler de manire collaborative crative et analytique dans un environnement de rsolution de problmes tout en se concentrant sur laction et les rsultats.

• Faire preuve dattitude entreprenant capable de travailler dans un environnement dentreprise en volution rapide sans conseils complets; Rsilient et confiant

• Dsireux de faire passer lentreprise au niveau suprieur et prompt identifier les opportunits pour le faire

• Exprience dans la gestion dune quipe et capacit dmontrer des comptences en leadership.

Our Commitment to Diversity Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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