Senior Salesforce Marketing Cloud (SFMC) Platform Architect
Senior Salesforce Marketing Cloud (SFMC) Platform Architect
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Job Description
Job Description:
Responsibilities include but are not limited to:
Experience:
4-6 years
SFMC Architecture & Implementation: Design implement and manage SFMC solutions including Email Studio Journey Builder and Automation Studio.
Data Management & Integration: Define data models manage SQL-based data segmentation and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs.
Development & Customization: Develop AMPscript & SSJS-based solutions enhance automation workflows and optimize personalization strategies.
Marketing Automation & Deliverability: Ensure email deliverability best practices build dynamic content-driven campaigns and optimize customer engagement.
Security & Compliance: Maintain adherence to GDPR CCPA and internal data policies ensuring PII security in SFMC implementations.
Collaboration & Leadership: Work with cross-functional teams gather client requirements and lead training and knowledge transfer sessions.
Performance Optimization: Monitor SFMC scalability automation workflows and reporting insights to improve campaign efficiency.
Requirements:
Must-Have Skills:
SFMC Core Expertise Strong knowledge of SFMC architecture data models and various studios.
Automation & Journey Building Proficiency in Journey Builder Email Studio and Automation Studio.
SQL & Data Management Experience with complex queries data extensions and segmentation.
AMPscript & SSJS Advanced scripting for personalization and dynamic content.
APIs & Integrations Hands-on experience with REST SOAP APIs and external system integrations.
Email Deliverability & Reporting Expertise in campaign analytics reporting and optimization techniques.
Desired Skills:
Good-to-Have Skills:
Cloud Pages & Web Technologies HTML JavaScript CSS.
Einstein AI & Analytics Experience with predictive personalization.
Distributed Marketing & Multi-Business Unit Experience Ability to manage multi-org setups.
External Integrations Familiarity with Mulesoft Boomi or other middleware tools.
Datorama & Tableau CRM Experience in data visualization and campaign performance tracking.
Behavioral Skills:
Adaptability Ability to thrive in a fast-paced evolving environment.
Time Management Strong organizational and multitasking skills.
Team Collaboration Work effectively with cross-functional teams.
Presentation & Communication Ability to convey technical concepts to non-technical stakeholders.
Why Join Us
Exciting projects with leading clients.
Opportunity to work on cutting-edge SFMC implementations.
Collaborative work environment with career growth opportunities
Location:
BengaluruBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
