Product Marketing Manager - Connected Products - Smart Water Network

The Product Marketing Manager role leads and executes go-to-market strategies for connected product launches that will deliver on business objectives and grow market share. This includes planning and managing communication and content creation initiatives developing and executing with cross-functional teams and outside agency partners identifying project scope creating timelines providing status updates and budget management. The ideal candidate will effectively manage these initiatives to influence and drive the consumer & end user path to purchase.

Responsibilities:

• Develop and implement impactful integrated product launch communications and content for Moens Smart Water Network product portfolio.
• Drive go-to-market planning and serve as the project lead and steward for all content development and execution.
• From development to execution leverage the FBIN in-house creative team or outside agency partners; this includes the creation of project briefs providing clear upfront direction that delivers on business goals or objectives and the ability to manage multiple partners simultaneously.
• Communicate and manage multiple project timetables meeting deadlines and budget parameters and obtaining approvals.
• Develop and maintain a deep understanding of the Smart Water Network product portfolio target markets customer personas competitive landscape value proposition and key features to guide the execution of marketing strategies.
• Partner with established COE (Center of Excellence) commercialization product management channel management brand development digital and creative teams to create product tools resources and content to drive consideration and conversion from prospects and existing customers.
• Manage the execution of product marketing strategies plans and investments with internal and external teams and agency partners.
• Be the main point of contact for marketing content development production and execution as defined in the commercialization strategy. This includes managing and facilitating timelines briefs and status meetings regularly.
• Facilitate creative content and graphics development with internal and external creative teams and agencies. This includes product photography CGI videos email communications literature digital content presentations customer-facing content and others as requested.
• Execute packaging artwork to support product launch requirements working with both internal and external creative agency partners.
• Collaborate with Brand Development team to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy.
• Support the Security and Connected Products business unit brand & commercialization teams through cross-functional collaboration and best practice sharing building strong marketing acumen through leadership and mentoring of other team members.

Qualifications:

• Bachelors degree in marketing Business or related field
• Minimum of 5 years of business experience in Marketing or Communications
• Required experience managing project teams and developing strategic communication or product commercialization plans.
• Required experience working with advertising and creative agencies PR professionals and other external resources to deliver creative materials.
• Omnichannel marketing experience; experience with consumer /durable goods industry in a home improvement or mass channel preferred.
• Experience marketing connected/smart products strongly preferred.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency with Microsoft Office Suite
• Minimal travel required primarily for agency meetings occasional store visits customer meetings and shows.

Competencies:

• Courage
• Strategic Agility
• Plans and Aligns
• Manages Ambiguity
• Manages Complexity
• Persuades
• Drives Results

Additional Information :

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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