Sr. Digital Marketing Manager - Outdoor

Senior Digital Marketing Manager - Hybrid

Location - Valley City OH or Towson Maryland

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of more than 50000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As a Sr. Digital Marketing Manager youll be part of our North America Marketing team working as a hybrid employee. You will play a pivotal role in supporting our Outdoor brands Cub Cadet Hustler and Troy-Bilt reporting directly to the Director of Digital Marketing for North America. This role will interact heavily with our Global Outdoor marketing team and our Connected Commerce team. Youll also get to:

• Collaborate with the Global Outdoor marketing team and paid media agency to develop and implement digital marketing strategies that align with the overall business objectives of the three brands. Ensure strategic alignment and continuous optimization across all channels to hit KPIs and lead the market.
• Develop and oversee the implementation of the website strategy for North America ensuring that all website activities comply with privacy and security regulations safeguarding user data and maintaining trust. Enhance and maintain the brands digital experience and online reputation.
• Oversee the planning execution and optimization of digital marketing campaigns across various channels.
• Foster a customer-centric approach in all marketing efforts ensuring journeys are seamless and as frictionless as possible. Integrate digital marketing efforts with offline marketing strategies to create a cohesive brand experience.
• Utilize analytics tools to track campaign performance measure ROI and make data-driven decisions to optimize digital marketing efforts. Regularly report on achievements and areas of opportunity.
• Coordinate the creation and distribution of engaging and on-brand content across digital platforms.
• Assist in managing the digital marketing budget ensuring efficient allocation of resources to maximize ROI.
• Stay current with digital marketing trends and technologies to ensure the brands remain competitive in the digital landscape.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• Bachelors degree in marketing communications or a related field. Solid understanding of UX/UI design principles and experience in applying them to enhance digital experiences is a must.
• 7 years of experience in digital marketing with a focus on managing multiple brands or products.
• Proficiency in digital marketing tools and platforms such as Google Analytics CRM systems and marketing automation software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational skills and the ability to manage multiple paid and owned media projects across multiple brands simultaneously.

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

Your LI # and one from below

#LI-Remote

#LI-Hybrid

#LI-Onsite

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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