Digital Marketing Head
Digital Marketing Head
Posted on :
30-05-2025
Employer Active
1 Vacancy
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Job Description
Overview
The Digital Marketing Head is a pivotal role within the organization spearheading all digital marketing efforts to enhance brand visibility and drive customer engagement. This leader will craft and execute a comprehensive digital marketing strategy that aligns with the organizations goals leveraging various online channels to maximize reach and effectiveness. The Digital Marketing Head will oversee a diverse team of marketing professionals focusing on key areas such as search engine optimization (SEO) content marketing social media strategy and data analytics. By analyzing market trends and customer insights they will ensure that the organization remains competitive in a rapidly evolving digital landscape. This role not only demands creativity and innovation but also requires a strong analytical mindset to measure success and optimize strategies accordingly. As a crucial member of the executive team the Digital Marketing Head will collaborate with other departments to create cohesive marketing campaigns that resonate across various platforms. Ultimately this position is instrumental in driving traffic increasing conversions and fostering brand loyalty among customers.
Key Responsibilities
- Develop and implement an integrated digital marketing strategy.
- Lead a team of digital marketing professionals providing guidance and mentorship.
- Optimize the companys online presence through effective SEO practices.
- Oversee content creation ensuring alignment with brand voice and objectives.
- Manage social media channels and develop strategies for engagement.
- Evaluate and track marketing performance metrics and analytics.
- Conduct market research to identify trends and target audiences.
- Collaborate with sales and product teams to optimize promotional campaigns.
- Design and execute email marketing campaigns to nurture leads.
- Allocate and manage digital marketing budgets efficiently.
- Engage in paid advertising strategies across various digital channels.
- Foster partnerships with influencers and collaborators to boost brand awareness.
- Ensure all digital marketing efforts comply with regulations and best practices.
- Stay updated with the latest digital marketing trends and technologies.
- Generate insightful reports to communicate progress and results to stakeholders.
Required Qualifications
- Bachelor s degree in Marketing Business or related field.
- Master s degree preferred with a focus on Digital Marketing.
- Minimum of 8-10 years of progressive experience in digital marketing.
- Proven experience in leading and developing marketing teams.
- Deep understanding of current online marketing tools and strategies.
- Strong analytical skills and experience with analytics tools (e.g. Google Analytics).
- Excellent written and verbal communication abilities.
- Experience in managing budgets and optimizing expenditure.
- Ability to work collaboratively with cross-functional teams.
- Strong problem-solving skills and ability to adapt to changing environments.
- Prior experience in data-driven marketing campaigns.
- Familiarity with CRM software and content management systems.
- Knowledge of UX/UI principles and practices.
- Experience with A/B testing and conversion rate optimization.
- Ability to handle multiple projects and deadlines effectively.
paid advertising,brand development,content marketing,ux/ui principles,crm software,content management systems,a/b testing,data analytics,team leadership,search engine optimization (seo),strategic planning,social media strategy,social media management,budget management,email campaigns,content creation,influencer partnerships,digital marketing strategy,email marketing,conversion rate optimization
Employment Type
Full Time
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