Senior Director, Digital Engagement

Who is USP

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates
with the worlds leading health and science experts to develop rigorous quality standards for medicines
dietary supplements and food ingredients. At USP we believe that scientific excellence is driven by a
commitment to fairness integrity and global collaboration. This belief is embedded in our core value of
Passion for Quality and is demonstrated through the contributions of more than 1300 professionals
across twenty global locations working to strengthen the supply of safe high-quality medicines
worldwide.

At USP we value inclusive scientific collaboration and recognize that attracting diverse expertise
strengthens our ability to develop trusted public health standards. We foster an organizational culture
that supports equitable access to mentorship professional development and leadership opportunities.
Our partnerships standards and research reflect our belief that ensuring broad participation in scientific
leadership results in stronger more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring
fair merit-based selection processes that enable the best scientific mindsregardless of backgroundto
contribute to advancing public health solutions worldwide. We provide reasonable accommodations to
individuals with disabilities and uphold policies that create an inclusive and collaborative work
environment.

Brief Job Overview

The Senior Director Digital Engagement oversees all digital media channels and content at USP. This
leader will enhance digital engagement strengthen our digital platforms and channels and expand our
ability to engage audiences within and outside the U.S. They will lead a team of functional experts in
enterprise digital campaigns and multi-channel governance developing strategies to drive innovation
and improve stakeholder engagement. Key responsibilities include optimizing social media website and
email platforms; managing digital analytics; and aligning initiatives with USPs strategic goals. The
ideal candidate is a strategic thinker with a deep understanding of digital marketing social media and
analytics with a proven record in driving successful digital initiatives across a global organization.

How will YOU create impact here at USP

As part of our mission to advance scientific rigor and public health standards you will play a vital role
in increasing global access to high-quality medicines through public standards and related programs.
USP prioritizes scientific integrity regulatory excellence and evidence-based decision-making to ensure
health systems worldwide can rely on strong tested and globally relevant quality standards.
Additionally USPs People and Culture division in partnership with the Equity Office invests in
leadership and workforce development to equip all employees with the skills to create high-performing
inclusive teams. This includes training in equitable management practices and tools to promote engaged
collaborative and results-driven work environments.

The Senior Director Digital Engagement has the following responsibilities:

Responsible for developing a comprehensive forward-thinking global digital engagement
strategy that enhances USPs digital platforms and channels to optimize reach engagement and
impact on organizational goals.
Sets paid and organic social media strategies ensuring integration with overall policy advocacy
science communications priorities marketing strategies and campaigns. Oversees email
marketing campaigns for major enterprise initiatives from strategic planning to execution and
performance analysis.
Responsible for continual content and technology improvement of USPs website. Collaborates
with Web Experience Lead to evolve websites role in facilitating the user journey.
Uses data-driven insights and performance analytics to inform decision-making and optimize
digital strategies. Analyzes key metrics across web social media email and other digital
platforms to assess effectiveness identify trends and refine strategies.
Oversees digital technology stack (platforms) ensuring it meets the organizations needs and is
up to date with the latest advancements.
Collaborates with key internal marketing and engagement to ensure cohesive and effective
digital media planning and global execution.
Responsible for financial management tied to digital engagement ensuring resources are
allocated efficiently and align with strategic priorities. Includes budget planning forecasting and
financial performance analysis to support digital initiatives and maximize return on investment
(ROI).
Drives digital and social media transformation within the organization by developing and leading
workshops and educational programs to enhance digital acumen across all departments. Fosters a
culture of continuous learning and innovation in digital marketing practices.

Who is USP Looking For

The successful candidate will have a demonstrated understanding of our mission commitment to
excellence through inclusive and equitable behaviors and practices ability to quickly build credibility
with stakeholders along with the following competencies and experience:
Bachelors degree in communications marketing or relevant field. 10 years of experience in a
digital engagement or related role will be considered in lieu of a degree.
Minimum of 10 years of experience in digital engagement marketing advocacy transformation
or related digital roles; at least 4 years in a leadership position.
Proven record of developing and executing digital transformation initiatives and driving
measurable results.
Experience in digital marketing with a strong emphasis on social media strategy and execution.
Knowledge of website strategy email marketing analytics and integrated digital campaigns.
Strong understanding of digital technology stacks and governance.
Understanding of AI technology use cases and ethics.
Experience with digital advocacy focused on policymaker and stakeholder engagement.
Excellent team leadership project management communication and collaboration skills.
Strong analytical and problem-solving skills.
Experience working globally and within a global matrixed organization.
Minimum of five (5) years of people management experience. Responsible for leading
developing and mentoring a high-performing digital engagement team; fostering a culture of
innovation collaboration and continuous learning; and providing guidance on best practices
goal-setting and professional growth opportunities for team members.

Additional Desired Preferences

Advertising Digital Marketing Public Relations or Public Affairs agency experience.
Regulatory affairs public health or pharmaceutical industry knowledge.
Strategic with strong problem solving and critical thinking skills.
Ability to work with and influence a wide range of cross-functional teams and leaders within a
matrixed organization.

Supervisory Responsibilities

Yes people management responsibilities include:
Social Media Senior Manager.
Social Media (Senior) Manager.
Senior Manager Web Experience (manages Senior Web Content Specialist).

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid
time off and comprehensive healthcare options to retirement savings you can have peace of mind that
your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $198000.00 - $257000.00 annually.
Target Annual Bonus: % varies based on level of role.
Individual compensation packages are based on various factors unique to each candidates skill set
experience qualifications equity and other job-related reasons.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not
responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Required Experience:

Exec