Senior Product Marketing Manager (Bot Management)

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Were looking for a strategic driven and business-minded Senior Product Marketing Manager to join our growing team. If youre someone who thrives at the intersection of strategy storytelling and cross-functional collaborationespecially within the security spacewe want to hear from you.

This role is all about connecting customer needs market trends and business goals to deliver standout product positioning and go-to-market strategies. Youll help shape how our products show up in the world and drive the success of our solutionsfrom awareness to adoption.

What you will do

• Act as the strategic voice of the customer and market identifying key business challenges and developing actionable paths to solve them.
• Drive go-to-market strategies by deeply understanding customer needs market dynamics and the competitive landscape.
• Partner closely with Product Management Sales and Marketing to align on vision priorities and execution.
• Lead competitive intelligence effortsmonitor trends analyze competitors and make informed recommendations on packaging positioning and pricing
• Develop compelling messaging frameworks and produce both short- and long-form content that resonates across buyer journeys.
• Craft high-impact presentations and sales enablement materials that tell a clear and powerful story.
• Continuously evaluate strategy using customer and market data and pivot where necessary.
• Champion a business-first mindset always aligning marketing efforts with product adoption and revenue growth goals.
• Own your role: take initiative bring solutions and hold yourself to a high standard of accountability.

What you bring

• 6 years of experience in product marketing preferably in cybersecurity or a related technical industry.
• A sharp strategic mind with the ability to connect the dots across data teams and customer insights.
• Strong experience in competitive positioning pricing and go-to-market strategy.
• Exceptional written and verbal communication skillsyou can craft a killer narrative and back it up with data.
• Demonstrated success working cross-functionally and building trust across sales product and marketing orgs.
• Comfortable navigating ambiguity and making decisions with confidence.
• A proactive problem-solver who can turn insights into action fast.
• Strong market research acumen to develop compelling messaging and positioning
• May require the ability to travel via automobile or airplane up to 20%

Why Youll Love Working with Us

F5 is on a dynamic transformation journeyevolving from a trusted application delivery leader into a modern security-focused multi-cloud application services company. Were a profitable organization with deep roots and a broad reach across the enterprise landscape.

Were proud of our human-first performance-driven culturewhere empathy and accountability go hand in hand. At F5 we value authenticity inclusion and a bias for action. Youll be empowered to take initiative drive results and be recognized for your impact.

This is a place where you can chart your own success. Were serious about supporting your growth and giving you the tools to advance your career and become a future leader. Youll collaborate with exceptional teams tackle meaningful challenges and help shape the future of how F5 shows up in the market.

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6 years experience in security product marketing.
• 6 years analyzing products customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .