AVP, Market Insights
AVP, Market Insights
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Job Description
The AVP Market Insights Asia will be a key driver of the regional marketing strategy by delivering deep actionable trading insights into market trends client trading behavior and competitive dynamics across key Asian markets including China Vietnam Thailand Malaysia and the broader Southeast Asia region.
This role is ideal for a strategic marketer with a strong trading analytical mindset deep understanding of the retail trading and Forex industry and the ability to translate complex trading data into compelling content and business recommendations. Fluency in English and Chinese is essential as is the ability to develop localized insight-driven trading content that supports brand positioning client acquisition and engagement throughout the customer lifecycle.
Key Responsibilities:
Trading Market Insights Trend Analysis and Content Creation:
- Analyze market trends in the Forex industry and related financial markets to identify opportunities and risks for the business.
- Produce high-quality market analysis content (e.g. daily/weekly market updates trend reports economic event analyses) in English and Chinese to educate and engage clients.
- Translate complex market data and insights into clear actionable and compelling content for both retail and indirect audiences.
- Ability to develop compelling value propositions by conducting in-depth competitor analysis across product features pricing positioning and support on content marketing strategies; translating insights into differentiated messaging that resonates with target audiences and supports commercial goals.
- Collaborate with the business insights and dealing teams to ensure content accuracy and relevance.
Content Strategy Development and Execution:
- Develop and implement localized content strategies for key Asian markets aligned with the companys objectives and customer needs.
- Create and manage content strategies across all client touchpoints including websites client portals social media CRM trading platforms and educational materials.
- Conduct content audits gap analyses and competitor analyses to identify opportunities for improvement and ensure alignment with commercial and risk mitigation strategies.
- Determine the most effective content formats (e.g. articles videos infographics webinars) to engage target audiences and achieve marketing goals.
- Deliver value-driven content tailored to different stages of the customer lifecycle (awareness acquisition onboarding conversion retention reactivation).
Performance Analysis and Optimization:
- Analyze trading content metrics (e.g. engagement traffic conversions) to identify trends anticipate customer needs and refine strategies.
- Establish KPIs and reporting frameworks to measure the success of content marketing efforts.
- Monitor competitor trading products pricing strategies to identify opportunities for differentiation and improvement.
Collaboration and Leadership:
- Work closely with cross-functional teams (e.g. acquisition website CVM business insights) to ensure content and social media efforts are aligned and leveraged effectively.
- Collaborate with internal and external content contributors providing clear briefs managing deliverables and ensuring editorial quality.
- Lead trading related risk mitigation and crisis management efforts ensuring timely responses to incidents and compliance with regulatory requirements.
- Host or support educational webinars and market outlook presentations to engage clients and build brand authority.
Content Creation and Delivery:
- Write high-quality Forex market analysis articles and create educational content in English and Chinese with a quick turnaround time.
- Conduct webinars in English and Chinese to support client acquisition retention and upselling efforts.
- Develop multimedia content (e.g. infographics videos presentations) to enhance brand storytelling and engagement.
Qualifications :
Education and Experience:
- Bachelors degree in Marketing Communications Advertising Finance Economics or a related field.
- Strong understanding of the Forex market including the ability to create market analysis content and conduct educational webinars.
- At least 5 years experience in content marketing market research or analytics preferably within the financial services or Forex industry.
Skills and Competencies:
Exceptional copywriting and content creation skills in English and Chinese (a must).
Strong analytical and storytelling abilitiesable to turn insights into impactful narratives and marketing assets.
Experience in conducting webinars and creating multimedia educational content.
Excellent communication presentation and organizational skills.
Ability to think strategically while managing details and meeting deadlines.
Design sensibility to envision and create multimedia content (e.g. infographics videos).
Ability to collaborate effectively with diverse teams and manage cross-time zone work schedules.
Personal Attributes:
- Creative problem-solver with a passion for generating innovative ideas.
- Strong leadership skills with the ability to manage projects and teams under pressure.
- Results-driven mindset with a focus on achieving KPIs and business objectives.
Nice to Have:
- Experience in the financial industry particularly in Forex or trading.
- Familiarity with regulatory requirements in key Asian markets (e.g. China Thailand).
- Experience with crisis management and risk mitigation strategies.
- Knowledge of additional Asian languages (e.g. Thai Korean) is a plus.
Additional Information :
Benefits:
- Competitive salary
- Medical insurance
- Discretionary performance related bonus
- Paid sick leave days for self and for taking care of your dependents
- Hybrid working policy
- A focus on your wellbeing including talks and access to self-development tools
- Global Employee Assistance Programme
- Quarterly cash allowance
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
