Lead Web & Organic Growth Strategist
Lead Web & Organic Growth Strategist
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Job Description
About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstarts AI marketplace Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races ages and genders while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly with zero documentation to upload.
Upstart is a digital-first company which means that most Upstarters live and work anywhere in the United States. However we also have offices in San Mateo California; Columbus Ohio; and Austin Texas.
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart wed love to hear from you!
The Team
As part of Upstarts Brand & Creative Team we shape and elevate the brand across all digital surfaces ensuring our website and content are discoverable engaging and strategically optimized for growth. This role will be a key part of our Web Tiger Team working alongside our Lead Web & Experience Designer to drive organic discoverability SEO brand content strategy and conversion optimization.
As a Lead Web & Content Strategist you will own Upstarts SEO and content strategy ensuring our website and blog are structured for discoverability user engagement and conversion. Youll define how we attract and retain organic traffic partner closely with design marketing and freelance writers and ensure our content is positioned for long-term growth in an AI-driven search landscape.
This role is best-suited for someone who is equally data-driven and creative combining technical SEO behavioral and cultural insights and content roadmaps to make our web ecosystem a high-performing growth engine.
How youll make an impact:
- Own & Execute Web Content Strategy Lead site content structure product pages blog planning and SEO strategy to drive organic discoverability and engagement.
- Partner with Lead Web Designer Work closely with our Lead Web & Experience Designer to ensure SEO-informed page architecture content structure and conversion-driven optimizations.
- Lead Blog & Editorial Strategy Own content roadmapping working with freelance writers and internal stakeholders to create high-impact educational and mid-funnel content
- Analyze & Improve Organic Performance Use SEO tools (Google Search Console SEMrush Ahrefs etc.) user behavior insights and A/B testing to optimize for traffic engagement and conversion.
- Future-Proof Against AI Search Changes Stay ahead of AI-driven changes to organic search consider alternative search ecosystems and channels advising Upstart on new content opportunities.
- Identify Growth Opportunities Work autonomously to uncover gaps in our organic strategy and propose new ways to drive growth across channels.
- Collaborate and Advocate Cross-Functionally Partner with Marketing Product Design and Growth teams to ensure content aligns with broader company goals roadmaps are right-sized to capacities and pro-actively advocate for the tools plans or resources you need to drive success.
What were looking for:
- Minimum requirements:
- 8 years of experience in SEO content strategy web growth and/or content-driven growth
- Proven experience owning and executing SEO and content strategies for a high-performing brand website
- Experience optimizing blog ecosystems educational content and conversion-oriented pages
- Ability to analyze data and user behavior insights to inform strategy
- Comfortable working in a fast-moving ambiguous environment proactively identifying opportunities and solutions
- Proficiency in SEO tools (Google Search Console SEMrush Ahrefs Screaming Frog etc.)
- Preferred qualifications:
- Strong grasp of AI-driven changes in search including LLMs AI-generated content indexing and alternative discovery methods
- Background in A/B testing content optimization and user journey mapping
- Experience with YouTube TikTok and other organic content discovery channels
- Familiarity with headless CMS platforms Webflow and technical SEO best practicesPassion for building and scaling organic growth strategies in innovative ways
- Passion for building and scaling organic growth strategies in innovative ways
Position Location - This role is available in the following locations: Remote
Time Zone Requirements - This team operates on the East/West Coast time zones.
Travel Requirements - This team has regular on-site collaboration sessions. If you need to travel to make these meetups Upstart will cover all travel related expenses.
At Upstart your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic locationwith our digital first philosophy Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills experience and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition Upstart provides employees with target bonuses equity compensation and generous benefits packages (including medical dental vision and 401k).
Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures backgrounds perspectives and experiences and know that we can only become better together.
If you require reasonable accommodation in completing an application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please email
Employment Type
Full Time
Key Skills
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