Customer Contact Strategy Manager
Customer Contact Strategy Manager
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Job Description
Could this be one of those rare moments to do the best work of your career At Tabcorp our story continues to evolve every day. Its an exciting moment in our history - a new era of Tabcorp. Were raising the game by creating the most engaging betting and entertainment experiences and to lead in integrity.
Were here to create excitement everywhere through our incredible people unrivalled experiences and strong relationships. Were bringing industry leading products and services to our customers and breaking into new horizons.
Game to join us
Are you a strategic thinker with a passion for personalised customer journeys and exceptional communication skills Do you thrive in a fast-paced collaborative environment and love turning insights into impactful data-led experiences If so wed love to hear from you.
Were on the hunt for a Customer Contact Strategy Manager CRM to lead the charge on implementing reactivation and retention strategies that power our digital growth.
This 12-month maternity leave contract is a rare opportunity to take ownership of end-to-end customer contact campaigns across digital 1:1 channels focusing on re-engaging customers increasing retention and boosting digital market share. Youll work cross-functionally with Product Marketing Data Legal Brand and more to deliver seamless customer experiences that drive real results.
What youll do
- Design and deliver cutting-edge contact strategies across 1:1 web and app channels to drive retention and reactivation
- Leverage data and insights to guide strategy create content and shape customer experiences
- Own and optimise customer segmentation personalisation and campaign testing to maximise impact and ROI
- Collaborate to deliver value-focused initiatives that drive commercial outcomes
- Act as a connector and influencer working across teams to align business and marketing strategies
- Continuously improve the effectiveness of customer journeys removing friction and enhancing digital engagement
- Ensure compliance and best practice in all outbound activity
- Present campaign results and insights to senior stakeholders with clarity and confidence
What youll bring
- 5 years experience in digital marketing within multi-channel environments with strong knowledge of email SMS push and web/app engagement
- Demonstrated expertise in customer journey mapping CRM strategy and lifecycle marketing underpinned by data analytics and segmentation
- A strategic thinker with excellent stakeholder management skills and the agility to adapt in a dynamic regulated environment
- Understanding of marketing automation platforms (e.g. Adobe Campaign Salesforce Marketing Cloud) and campaign personalisation techniques
- Proven ability to deliver test-and-learn strategies optimise campaign performance and adapt quickly to changing priorities
- Strong project management and stakeholder engagement skills with a track record of executing high-impact campaigns in regulated industries
- Tertiary qualifications in Marketing or a related field with a passion for innovation and continuous improvement
What youll get
- Collaborate with some of the sharpest minds in marketing tech and product
- Join a culture that values innovation agility and doing whats right for the customer
- A supportive team and structured onboarding to help you hit the ground running
- Flexible work environment and tools to help you thrive
- Diverse leave options: bonus leave of 5 days annually cultural volunteer
- Access to corporate discounts and our leading health and wellbeing app.
- Monthly employee social activities competitions awards and free tickets to events
About Tabcorp
Were Australias leading gambling entertainment company. Together we build on our 100 year heritage by delivering Excitement with Integrity every day. Each one of us is here to put our customers at the heart of everything we do by creating moments that engage surprise and thrill.
Our 3000 strong team is as diverse as Australia itself. Our people drive homegrown world-classbrands;TAB Sky Racing and MAX. As an ASX listed company were proud to shape our industry for the better. Because together anythings possible.
Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process please contact .
Required Experience:
Manager
Employment Type
Full-Time
