Content Strategist
Content Strategist
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1 Vacancy
Job Description
Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. Were proud to offer many development and advancement opportunities to our nearly 50000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.
Work Shift:
8 Hours - Day Shifts (United States of America)Scheduled Weekly Hours:
40Salary Range: 21.50 - 34.50Union Position:
NoDepartment Details
Summary
The Content Strategist is responsible for planning developing and executing social media strategies and social content recommendations for the enterprise to increase brand awareness followership and engagement for any and all inquiries.Job Description
Possesses a working knowledge and real-world experience in planning managing and executing social media initiatives. Manages brand voice and consistency across digital properties including but not limited to blogs Twitter Facebook LinkedIn YouTube Yelp and Instagram. Develops and manages integrated communication plans and social media strategies including communications positioning messaging and execution of tactics consistent with the Sanford brand. Works closely with creative team business partners and senior marketing specialists to create social content.
Communicates effectively in real time engagement scenarios after hours and during live events. Leverages measurement tools to provide progress reports and insights continually finding ways to improve on those metrics through testing and new ingenuities. Listens for and monitors non-favorable social media activity and responds appropriately.
Manages day-to-day social activities and tools. Develops social media strategies and recommendations to support marketing campaigns. Promotes any and all media stories through Sanfords social networks. Participates in project management teams to provide social media recommendations. Appropriately uses social media tools within the organization.
In partnership with corporate training functions develops and communicates social media training and best practices. Innovates using new ideas and experimentation. Leverages data and insights to monitor overall performance adjusting as needed to improve overall results. Identifies social media opportunities and provides recommendations to stakeholders. Supports the mission vision and values of Sanford Health and associated businesses. Develops and maintains master list of Sanford Healths social media accounts.
Qualifications
Bachelors degree required in public relations journalism communications marketing English or related field.Minimum of three years experience in social media or digital media marketing experience required. Additionally three years experience leading social teams is with social media platforms (Facebook Twitter Instagram Snapchat LinkedIn Reddit Pinterest Google My Business etc.) required. Experience with social media marketing and reporting platforms (Hootsuite Sprout Salesforce Spredfast Google Analytics Adobe Canva etc.) required.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application please call 1- or send an email to
Employment Type
Full-Time
