Tech Content & Engagement Lead, ALX
Tech Content & Engagement Lead, ALX
Posted on :
29-05-2025
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1 Vacancy
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Job Description
Amazon is one of the largest employers in the world. Empowering our managers with the right tools insights mechanisms guidance and policies is critical to how we lead at scale. The Amazon Leadership eXperiences (ALX) team is at the heart of this mission. The work we do sit right at the intersection of technology leadership and people. Were building tools driving programs or leading thought leadership that empower hundreds of thousands of managers across Amazon to lead more clearly act faster and support 1 million employees worldwide more effectively.
We are looking for a highly motivated Content Lead and Engagement Lead to drive content strategy communications and employee engagement for the ALX team. In this role you will own how we communicate what we do to employees across Amazon and its subsidiariescrafting clear compelling content that helps employees discover understand and take full advantage of our career development programs.
As the Content Lead your work will span internal (within our org) and external communications (to larger Amazon communities) helping shape how employees experience and adopt our offerings. You will be responsible for designing and executing effective communication strategies maintaining and improving help and support resources and setting the long-term vision for content management across multiple high-visibility initiatives. Your impact will reach all Amazoniansacross geographies businesses and roles.
This role is both strategic and hands-on. Youll lead the development of positioning and messaging that makes our programs accessible and actionable. Youll audit and evolve content based on usage data and participant feedback ensuring our communications are continuously optimized for clarity and engagement. You will create programs that drive awareness build trust and increase adoptionusing communications not only to inform but also to influence culture and change behaviors.
The ideal candidate brings a strong background in content strategy and customer-facing writing with experience managing content across multiple channels and collaborating across diverse teams. You should be comfortable owning multiple projects at once navigating ambiguity and aligning cross-functional stakeholders. Most importantly you care deeply about crafting high-quality content that puts the customer firstand about building systems that help employees find the right information at the right time.
Key job responsibilities
Own the product program and UX content and communication strategy defining how we craft manage and scale content across customer touchpoints to drive awareness adoption and engagement with career development programs.
Develop compelling audience-specific messaging across multiple formats and use casesincluding help documentation detail pages customer success stories product launch materials and internal engagement campaigns.
Design and lead integrated communication plans to support product and program launches change management efforts and long-term engagement strategies.
Drive the adoption of Generative AI tools and capabilities across the content lifecycleidentifying high-impact opportunities to automate accelerate or personalize content creation and distribution.
Continuously audit and optimize content based on employee feedback usage data and evolving business needsensuring clarity relevance and discoverability.
Conduct customer research and analyze engagement data to inform communication strategies and content design particularly focused on long-tail behavior and underserved segments.
Collaborate cross-functionally with product managers UX designers developers learning designers and scientists to ensure that content is intuitive accessible and aligned with customer needs.
Build scalable content systems and governance mechanisms enabling consistency version control and easy maintenance across a growing portfolio of ACE experiences.
Lead cross-functional project workstreams driving alignment timelines and communication across multiple teams and stakeholders.
Measure content and campaign performance providing clear updates insights and recommendations for continuous improvement and strategic investment.
About the team
We own:
1. Promotion
2. Job Code Changes & Assessment
3. Manager Hub
4. GenAI Integration into our Talent Management Workflow
5. Data Strategy
Experience in content strategy communications or content design with a focus on customer engagement or employee enablement.
Exceptional writing editing and storytelling skills with a strong ability to translate complex ideas into clear concise and actionable content.
Demonstrated experience managing content across multiple platforms and formats (e.g. knowledge bases intranet email videos in-product messaging).
Proven ability to lead end-to-end communication strategy and execution for internal or external audiences.
Experience collaborating across functions such as UX product management engineering and HR or L&D teams.
Strong project management skills with a track record of successfully delivering multiple initiatives in a fast-paced high-ambiguity environment.
Data-driven mindset with experience using metrics customer feedback and experimentation to improve content and communication effectiveness.
Bachelors degree in Communications English Journalism Human Resources Business or a related field.
Experience using or integrating Generative AI tools (e.g. for content drafting summarization tagging or personalization) in content workflows.
Familiarity with content management systems (e.g. Adobe Experience Manager SharePoint Confluence) and basic HTML or web publishing.
Background in employee communications learning design or change management within large matrixed organizations.
Experience designing communication and content strategies for globally distributed or diverse employee populations.
Strong visual communication skills and ability to collaborate with designers to create engaging multi-format content (e.g. infographics video scripts).
Demonstrated ability to influence stakeholders at all levels earning trust and driving alignment without authority.
Masters degree or advanced training in Communications Organizational Psychology Technical Writing or related disciplines.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $115600/year in our lowest geographic market up to $191100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are looking for a highly motivated Content Lead and Engagement Lead to drive content strategy communications and employee engagement for the ALX team. In this role you will own how we communicate what we do to employees across Amazon and its subsidiariescrafting clear compelling content that helps employees discover understand and take full advantage of our career development programs.
As the Content Lead your work will span internal (within our org) and external communications (to larger Amazon communities) helping shape how employees experience and adopt our offerings. You will be responsible for designing and executing effective communication strategies maintaining and improving help and support resources and setting the long-term vision for content management across multiple high-visibility initiatives. Your impact will reach all Amazoniansacross geographies businesses and roles.
This role is both strategic and hands-on. Youll lead the development of positioning and messaging that makes our programs accessible and actionable. Youll audit and evolve content based on usage data and participant feedback ensuring our communications are continuously optimized for clarity and engagement. You will create programs that drive awareness build trust and increase adoptionusing communications not only to inform but also to influence culture and change behaviors.
The ideal candidate brings a strong background in content strategy and customer-facing writing with experience managing content across multiple channels and collaborating across diverse teams. You should be comfortable owning multiple projects at once navigating ambiguity and aligning cross-functional stakeholders. Most importantly you care deeply about crafting high-quality content that puts the customer firstand about building systems that help employees find the right information at the right time.
Key job responsibilities
Own the product program and UX content and communication strategy defining how we craft manage and scale content across customer touchpoints to drive awareness adoption and engagement with career development programs.
Develop compelling audience-specific messaging across multiple formats and use casesincluding help documentation detail pages customer success stories product launch materials and internal engagement campaigns.
Design and lead integrated communication plans to support product and program launches change management efforts and long-term engagement strategies.
Drive the adoption of Generative AI tools and capabilities across the content lifecycleidentifying high-impact opportunities to automate accelerate or personalize content creation and distribution.
Continuously audit and optimize content based on employee feedback usage data and evolving business needsensuring clarity relevance and discoverability.
Conduct customer research and analyze engagement data to inform communication strategies and content design particularly focused on long-tail behavior and underserved segments.
Collaborate cross-functionally with product managers UX designers developers learning designers and scientists to ensure that content is intuitive accessible and aligned with customer needs.
Build scalable content systems and governance mechanisms enabling consistency version control and easy maintenance across a growing portfolio of ACE experiences.
Lead cross-functional project workstreams driving alignment timelines and communication across multiple teams and stakeholders.
Measure content and campaign performance providing clear updates insights and recommendations for continuous improvement and strategic investment.
About the team
We own:
1. Promotion
2. Job Code Changes & Assessment
3. Manager Hub
4. GenAI Integration into our Talent Management Workflow
5. Data Strategy
Experience in content strategy communications or content design with a focus on customer engagement or employee enablement.
Exceptional writing editing and storytelling skills with a strong ability to translate complex ideas into clear concise and actionable content.
Demonstrated experience managing content across multiple platforms and formats (e.g. knowledge bases intranet email videos in-product messaging).
Proven ability to lead end-to-end communication strategy and execution for internal or external audiences.
Experience collaborating across functions such as UX product management engineering and HR or L&D teams.
Strong project management skills with a track record of successfully delivering multiple initiatives in a fast-paced high-ambiguity environment.
Data-driven mindset with experience using metrics customer feedback and experimentation to improve content and communication effectiveness.
Bachelors degree in Communications English Journalism Human Resources Business or a related field.
Experience using or integrating Generative AI tools (e.g. for content drafting summarization tagging or personalization) in content workflows.
Familiarity with content management systems (e.g. Adobe Experience Manager SharePoint Confluence) and basic HTML or web publishing.
Background in employee communications learning design or change management within large matrixed organizations.
Experience designing communication and content strategies for globally distributed or diverse employee populations.
Strong visual communication skills and ability to collaborate with designers to create engaging multi-format content (e.g. infographics video scripts).
Demonstrated ability to influence stakeholders at all levels earning trust and driving alignment without authority.
Masters degree or advanced training in Communications Organizational Psychology Technical Writing or related disciplines.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $115600/year in our lowest geographic market up to $191100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Employment Type
Full-Time
Key Skills
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