Manager, Omni Retail Media
Manager, Omni Retail Media
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Job Description
Job Description
Were on a journey to transform our omni organization using data agility technology and best-in-class talent to achieve our long-term growth ambitions. Media is a core function to enable this transformation. As the digital landscape continues to evolve were looking for data driven entrepreneurial-minded and consumer obsessed media experts to help us on this journey.
The Omni Acceleration Retail Media Manager is responsible for overseeing paid media investment across Kraft Heinz Canada retailer platforms; coordinating and directing external agency partners that own end-to-end activation optimization reporting test & learn and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses with a focus on defining retail paid search and programmatic display strategies. The position requires a candidate that is a strong influencer strategic thinker self-starter and change maker. The individual is hungry to learn redefine and is comfortable with change ambiguity and rapid industry growth.
Essential Functions & Responsibilities
Develop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Loblaws Amazon Walmart Instacart etc. for retail media (paid search programmatic display)
Lead and foster strong leadership relationships with our retailer media groups and agency partners
Own multimillion-dollar media investment plan and optimize to deliver sales market share share of search digital penetration and media efficiency targets (return on investment cost-per-click etc.)
Partner with Omni Account teams and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives
Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
Regularly participate and own quarterly business reviews retailer media capabilities assessments and industry POVs
Develop test and learn innovation plans to continuously drive the business forward
Regularly partner with broader Media House team to share tactical recommendations and best practices
Define and execute zone tactical learning agenda and consult on annual Joint Business Partnerships
Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve
Expected Experience & Required Skills
Must have digital marketing experience. Preferably on the agency side retailer or media vendor side
Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred
Media strategy / buying experience across programmatic paid search or OLV/OTT; retail media specifically preferred
Experience leading multiple partners expectations
Strong storytelling and influence ability to internal and external partners and senior leaders
Shown results-oriented media expert
Strong motivation in fast paced environment with a bias for action
Ability to effectively work independently as well as collaboratively across multiple functions
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
$100300.00 - $125400.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Family Assistance Program Wellbeing Programs Family Support Programs
Financial -Savings/PensionLife Accidental Death & Dismemberment Disability Discounted Perks
Location(s)
Toronto - Queens Quay - HeadquartersKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
