Greetings from HRC Global Services!!
We have an opportunities for planners with a reputed advertising agency in Mumbai.
Only candidates from advertising/ marketing/ communications/ market research/ design agencies should apply.
Research background preferable.
JD :-
To support the strategic planning function by generating actionable consumer insights crafting data-informed creative strategies and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.
Role deliverables :-
Conduct market category and consumer research to identify emerging trends
Translate research and data into clear consumer insights and strategic direction.
Develop creative briefs rooted in insights and business objectives.
Collaborate closely with creative account management and operations teams during campaign development.
Build and present strategic decks and idea presentations for internal and client meetings.
Participate in client workshops briefings and feedback sessions to align on campaign goals.
Mandatory Skills required:
Strong research and analytical skills (quantitative and qualitative).
Ability to synthesize data into compelling narratives and actionable strategies.
Excellent written and verbal communication; strong presentation skills.
Passion for consumer behaviour pop culture and emerging trends.
Collaborative mindset and ability to work across teams.
Optional Skills required:
Experience with research tools like YouGov Mintel or Google Trends.
Prior exposure to brand tracking segmentation studies or ethnographic research.
Basic understanding of digital media and performance marketing metrics.
Creative writing or storytelling experience.
Qualifications :-
Bachelors degree in Marketing Mass Communication Psychology Sociology or related field.
Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy role
Language Proficiency Required:
English Professional proficiency (spoken and written).
If interested to know
more kindly mail your updated resume and the following details to
:-
Present location:
Current CTC :
Expected CTC (whether negotiable or not) :
If negotiable upto how much :
Notice Period :
Whether mainline/ digital/ integrated :
If integrated mainline to digital ratio :
Ratio of qualitative to quantitative ratio :
Thanks and Regards
Tania
Recruitment Manager
HRC Global Services