Executive Director - SMB Card Brand and Media Strategy
Executive Director - SMB Card Brand and Media Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 171000 - 260000
1 Vacancy
Job Description
The Brand and Media Director will be responsible for leading the strategic development and execution of initiatives that enhance Chases market presence brand awareness creative strategy and PR strategy across the entire Chase for Business credit card product suite. This role requires a visionary leader with a deep understanding of brand management media strategy and digital marketing trends.
As an Executive Director of SMB Card Brand and Media Strategy within our dynamic marketing team you will play a pivotal role in developing and executing innovative marketing strategies that promote growth and engagement. You will be collaborating closely with various teams analyze complex campaign results extract actionable insights and influence strategic decisions. Your innovative mindset and passion for the small business sector will help deliver robust solutions that empower entrepreneurs and foster long-lasting relationships. In our fast-paced environment your contributions will make a significant impact daily.
Job Responsibilities:
- Develop and implement comprehensive brand strategies that align with Chases business objectives and enhance brand equity.
- Lead the planning and execution of media campaigns across various channels including digital print broadcast and social media.
- Collaborate with cross-functional teams to ensure brand consistency and integration across all marketing and communication efforts.
- Analyze market trends consumer insights and competitive landscape to inform brand positioning and media strategies.
- Manage relationships with external agencies and partners to optimize media buying and creative development.
- Oversee the creation and distribution of compelling content that resonates with target audiences and drives engagement.
- Monitor and evaluate the effectiveness of brand and media initiatives providing insights and recommendations for continuous improvement.
- Lead mentor and develop a high-performing team of brand and media professionals.
Required qualifications capabilities and skills:
- Minimum10 years experience in brand management and media strategy
- Strong leadership skills with a track record of building and managing successful teams.
- Excellent communication and interpersonal skills with the ability to influence and collaborate with stakeholders at all levels.
- In-depth knowledge of digital marketing social media platforms and emerging media trends.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creative thinker with a passion for innovation and a customer-centric approach.
- Bachelors degree in Marketing Communications Business or a related field
Preferred qualifications capabilities and skills:
- MBA or advanced degree preferred.
- Experience within the financial services industry preferred.
Required Experience:
Director
Employment Type
Full-Time
