Digital Marketing Lead Gen Specialist Remote South Africa -

Digital Marketing & Lead Generation Specialist
Full-Time Remote (Preferred regions: LATAM South Africa) EST Hours 8 4 or 9 5

About the Company:
Our client is a digital media company that produces a fast-paced daily stock market newsletter tailored to retail investors. The newsletter distills the most important financial news and market insights into a quick five-minute morning read. It s written in a direct accessible style to serve both new and seasoned investors.
The business relies on email as its core product distributing to a large and growing subscriber base. Most growth is driven through paid media and strategic lead partnerships with an emphasis on performance marketing acquisition funnel optimization and fast testing cycles. The internal team is lean results-oriented and focused on experimentation and iteration to drive subscriber growth and engagement. This is an ideal environment for someone who thrives on data autonomy and high-impact work.

Role Summary:
We re looking for a Digital Marketing & Lead Generation Specialist to take ownership of our paid marketing efforts and drive top-of-funnel subscriber growth. This is a hands-on role for someone who enjoys testing learning and optimizing especially in direct response environments.
You ll be responsible for generating qualified leads improving sign-up flows and refining our acquisition strategy across key channels like Google and Meta. You should bring an analytical mindset a strong sense of ownership and the ability to make fast informed decisions based on performance data.
Our goal is to identify and convert high-intent leads quickly ideally within 30 60 days and this role will be central to testing which offers audiences and acquisition channels deliver those results.

Note: The main role of the job is buying leads and then monetizing them and seeing which sources monetize the best.
Note: Experience with beehiiv or a similar ESP (Email Service Provider) is required.

Key Responsibilities:
Plan launch and manage digital marketing campaigns across Meta and Google Ads (agency support currently in place but may be replaced).
Lead the performance strategy across paid platforms optimizing spend and creative based on real-time results.
Develop and test acquisition funnels and lead magnets to identify high-converting offers.
Manage direct email lead buys through financial publisher networks (e.g. AfterOffers Karmaholic Media SparkLoop).
Monitor and report on campaign performance uncovering trends and identifying areas for improvement.
Improve the onboarding and sign-up flow to increase conversion rates.
Own the lead gen roadmap define hypotheses design experiments and scale what works.
Collaborate closely with internal stakeholders to align messaging and audience targeting with growth goals.

Ideal Candidate Profile:
2 5 years of experience in digital performance marketing lead generation or paid media.
Strong hands-on experience with Google Ads and Meta (Facebook/Instagram) platforms.
Analytical mindset with the ability to run structured tests and optimize based on data.
Comfortable managing budgets allocating spend and reporting on ROI.
Experience working in newsletter publishing or subscription-based business models is a plus.
Experience with financial audiences or lead networks is also a plus but not required.
Self-motivated independent and results-driven.
Comfortable working remotely with flexibility in LATAM or South Africa time zones.
Experience with beehiiv or similar ESPs is a plus.

Why This Role
You ll have real ownership over a key growth function at a company where performance directly drives impact.
Youll work in a high-autonomy environment with a team that values data speed and learning.
This is an opportunity to test and scale a performance marketing engine in a highly measurable business model.
You ll help shape the acquisition strategy for a newsletter read by thousands of investors every day.

Ready to apply
If youre a digital marketer with a passion for testing scaling and growing digital products through paid acquisition we d love to hear from you.