Digital Product Content Specialist
Digital Product Content Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The Digital Product Content Specialist executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including but not limited to: Amazon and Walmart. Core to this role is the management and distribution of digital assets product copy and enhanced content to ensure the brand is driving online conversion. The Digital Product Content Specialist will collaborate with Digital Marketing Product and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset strong process improvement skills attention to detail and broad ecommerce/digital acumen.
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays Wednesdays Thursdays) to foster better collaboration connection and innovation.
Responsibilities:
- Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
- Support the development deployment and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
- Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
- Audit and document existing processes across the enterprise for developing and deploying digital product content.
- Develop a detailed monthly digital product content production/deployment calendar.
- Continuously assess sales performance customer behavior and market trends to optimize product listings categories and collections.
- Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
- Audit/assess each major retailer using the digital product content scorecard.
- Leverage internal and external data sources to gather relevant industry benchmarks.
- Oversee the day-to-day management of outside digital content vendors.
- Follow internal processes while also seeking ways to increase team efficiency.
Qualifications :
- Bachelors degree in marketing Communications Business or a related field is required.
- Minimum 3 years experience in Marketing Advertising Customer Service or related field
- Experience in consumer durables products is a plus.
- Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
- Ownership mentality and proven ability to meet deadlines work collaboratively with others and manage projects independently.
- A demonstrated track record of accomplishment in a fast-paced environment with the ability to manage multiple projects effectively.
- Proven team player comfortable working on multiple cross-functional teams.
- Familiarity with Salsify Product Content Management Platform is preferred.
- Demonstrated high level understanding of SEO PPC and Display Advertising as it relates to digital copy.
- Familiarity with product content management platforms.
Additional Information :
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $45000 USD - $68000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
