Marketing Executive
Marketing Executive
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Job Description
At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviours and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.
Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
The Global & US Large Marketing organisation manages American Express largest and strategically important commercial clients driving differentiated value and providing solutions that meet the diverse and global needs of the companys most valuable corporate customers. We are on a journey to evaluate and reinvent how to best position American Express in the commercial space to ensure mutual success for our customers and American Express by deeply understanding our clients needs.
The Global & US Large Marketing segment vision is to deliver a best-in-class Travel & Expenses (T&E) value proposition and accelerate growth of our B2B solutions to meet our customers increasing payment needs.
How will you make an impact in this role
The Marketing Executive - International Global Client Group Marketing will support the international marketing strategy for the EMEA region by delivering compelling campaigns crafted to open-up new and deepen our existing relationships to help us reach our revenue targets. The ideal candidate will have a proven track record of effectively leading and prioritising a multitude of initiatives to ensure consistent delivery and have a natural curiosity to deeply understand the needs of our customers.
This role interacts at multiple levels of the organisation with many cross-functional business partners including global and local marketing teams Brand Compliance Product Client Management as well as external creative agencies.
Key success metrics include brand awareness reach through multi-channel marketing initiatives and customer satisfaction (NPS).
Roles Responsibilities:
- Support the development and execution of the Decision Maker (C-suite/VP) marketing strategy to drive client engagement and generate demand via channels such as Thought Leadership Sales Events Paid Social Paid Media etc.
- Lead our paid media strategy by pinpointing relevant media across the EMEA region establishing relationships with key publishers and placing compelling marketing messages to our different customer segments
- Lead relationships with agencies to deliver our global thought leadership programme curated to support senior financial leaders. Deliver the content plan to key stakeholders and audiences.
- Encompass a global mindset to build and maintain strong collaborative relationships with global & local marketing teams and broader client management organisation to align initiatives and meet emerging business needs
Minimum Qualifications
- Self-starter who can thrive in a multifaceted environment and independently lead various work streams.
- Experience leading project management progress/budget tracking across multiple teams and external agencies.
- Experience leading Paid Social campaigns ability to lead creative briefings make recommendations on media plans and optimisation opportunities.
- Strong communication and ability to influence internal and external partners in different markets
- Track record for getting results and delivering against important metrics
- Ability to analyse and interpret marketing performance to influence marketing investments and make recommendations to leaders based on data and insights.
- Experience in working with creative agency and delivering innovative marketing through digital channels
- Natural curiosity to understand the needs of the customer
- Excited to interact with sales teams and client managers confidence
- Can-do/calm attitude with the ability to have fun!
Preferred Qualifications
- Experience in end-to-end customer marketing strategy and execution desirable
- Experience in paid media/paid social and multi-channel marketing desirable
- European languages a plus
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
Employment Type
Full-Time
