Director of Growth Marketing
Director of Growth Marketing
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and top-rated startups in 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 4000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
This is an 18 month contract with potential to convert to a permanent position.
About the Director of Growth Marketing role
Were hiring a strategic and results-driven Director of Growth Marketing to lead our demand generation efforts across both product-led and sales-led motions. This contract role (with strong potential to go permanent) will oversee acquisition strategy and execution across all channels with full pipeline accountability and a clear mandate to drive measurable growth.
Youll lead a high-performing team of 45 delivering full-funnel campaigns that create and capture demand for Floats expanding suite of products. Youll own revenue-driving initiativesfrom brand to performanceand strike the right balance between experimentation and scalable execution.
Youll be directly accountable for meeting pipeline targets and supporting closed-won revenue through strategic marketing initiatives across channels. Success in this role means driving measurable growth: improved conversion rates optimized CAC increased MQL-to-SQL conversion and acquisition across customer segments.
What Youll Be Responsible For
Full-funnel Strategy & Execution: Build and execute integrated marketing strategies that drive awareness conversion and revenue.
Channel Ownership: Oversee brand marketing content marketing performance marketing field/event marketing and account-based marketing initiatives to create cohesive customer experiences. Tailor tactics to the needs of small businesses and mid-market buyers.
Pipeline & Revenue Accountability: Own quarterly and annual pipeline targets. Deliver results across inbound and influenced revenue.
Cross-functional Leadership: Partner with Sales Product and Finance to align marketing initiatives with company growth goals.
Marketing analytics & ops: Own the data and martech stack (Hubspot Salesforce GA4). Use insights to drive strategic pivots and optimizations.
Process Optimization: Strengthen internal processes and systems to improve efficiency as our integrated marketing function evolves.
Team development: Coach mentor and grow a high-performing outcomes-focused team.
About You
Heres what sets you up for success at Float:
You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.
You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.
You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.
In addition to living our values...
Youve got the experience: You bring 10 years of experience in growth marketing with 35 years leading teams. Experience in fintech SaaS or transaction-based models is a plus.
Youre results-oriented: You have a track record of consistently meeting or exceeding pipeline and revenue targets while continuously optimizing performance metrics (CAC MQL-to-SQL conversion channel diversification etc.).
Youre data-driven: You have exceptional data analysis skills and can translate complex metrics into actionable insights that drive strategy. Youre proficient with marketing technology platforms including Hubspot Salesforce and Google Analytics 4.
Youre a growth accelerator: Youre comfortable operating in ambiguity and moving quickly. You know when to test new approaches and when to double-down on proven tactics.
Youre a true owner: Youre hands-on and are constantly seeking ways to raise the bar on whats possible. Youre comfortable operating in ambiguity and moving quickly.
You know how to market to segments: Youve successfully developed and implemented distinct marketing strategies for different buyer segments and know how to tailor your efforts to their unique buying behaviors.
Youre a collaborative leader: You excel at cross-functional partnership and can effectively communicate marketings value across the organization.
You thrive in ambiguity: Youre comfortable making decisions with imperfect information and can adapt quickly as conditions change.
You understand how to market for different selling motions: You have experience supporting both product-led growth and sales-led acquisition strategies.
This may not be the role for you if
You lack experience being accountable for pipeline or revenue targets
You prefer stability over rapid growth and constant change
Youre uncomfortable balancing strategic vision with hands-on execution
Youre uncomfortable with direct feedback and continuous optimization
You need well-established processes and systems to be effective
You prefer executing familiar playbooks rather than innovating new approaches
Youre not data-fluent or dont tailor strategies based on insights
You dont enjoy team-building and people leadership
You struggle to manage multiple complex initiatives simultaneously
Why You Should Join
Work at one of Canadas fastest-growing fintech companies
Make a real impact in a high-autonomy high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation equity options and benefits
Hybrid work model we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday and Wednesday
Bring your pup to our dog-friendly office
Thrive in a high-trust high-performance culture where your work truly matters
In Short
At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.
Required Experience:
Director
Employment Type
Contract
