Growth Marketing Manager - BYU-Pathway Worldwide

Lead Digital Growth Marketing Strategy with Eternal Impact

Are you a strategic marketer who thrives on data-driven experimentation Do you enjoy launching and optimizing campaigns that actually move the needle Are you looking to use your skills to serve a higher purpose while developing yourself professionally Join BYU-Pathway Worldwide as a Growth Marketing Manager where youll lead performance marketing efforts to drive student enrollment and engagement across the globe.

In this role youll collaborate closely with our content creative and analytics teams to drive results across paid media CRO and social strategy. Youll also help mentor interns and build scalable marketing systems that further our mission. If youre a builder optimizer and strategist whos excited to use your talents to support learners in 190 countries we want to meet you.

Why This Role Matters
BYU-Pathway Worldwide provides access to spiritually based affordable higher education to more than 80000 students in 190 countries. Marketing plays a key role in reaching prospective students and helping them take that first life-changing step. As our Growth Marketing Manager youll lead digital marketing efforts that directly influence our ability to find and serve the learners who need us most.

You wont just be running campaignsyoull be shaping systems designing tests improving user experience and building scalable solutions for long-term growth. Your work will help connect individuals and families with education opportunity and eternal growth.

Why Youll Love Working Here
Youll join a fast-paced collaborative marketing team that values growth initiative and eternal impact. Youll have ownership over critical marketing channels experiment freely and see the direct results of your workwhile mentoring others and growing as a leader. Plus youll get to use your skills in a way that aligns with your faith and values.

Meet the Hiring Team
Darby Simon - Head of Marketing Hiring Manager
Easton M. Biddulph - HR Representative

What Youll Do

• Paid Marketing:
  • Develop execute and optimize paid digital marketing campaigns across platforms including Google Ads Facebook Ads LinkedIn Ads and other emerging channels.
  • Allocate and manage budget effectively to achieve enrollment growth targets.
• Conversion Rate Optimization (CRO):
  • Analyze user journeys and execute A/B and multivariate testing to improve conversion rates.
  • Collaborate with designers and developers to enhance user experience and landing page performance.
• Social Media (Organic & Paid):
  • Oversee strategy and execution of organic social media content and paid social campaigns.
  • Monitor social media trends engaging actively to build community and amplify BYU-Pathways brand.
• Channel Optimization:
  • Continuously evaluate marketing channels for effectiveness and ROI.
  • Identify opportunities for expanding into new digital channels and markets.
• Experimentation:
  • Plan execute and analyze marketing experiments leveraging insights for rapid iteration and improvement.
• Performance Tracking and Reporting:
  • Maintain comprehensive performance dashboards regularly reporting insights and recommendations.
  • Use analytics tools (e.g. Google Analytics HubSpot Adobe Analytics) to inform decisions and strategy.
• Social Strategy:
  • Develop and execute a cohesive strategic approach to social media that aligns with overall marketing objectives and brand voice.
  • Partner with content teams to align social media efforts with broader marketing and organizational goals.
• Mentorship:
  • Mentor interns providing guidance training and development opportunities to support their professional growth.

What Were Looking For

Minimum Requirements

• Bachelors degree in marketing business communications or a related field
• 5 years of proven experience in digital marketing CRO and social media management.
• Expertise in digital marketing tools/platforms including Google Ads Meta Business Manager LinkedIn Ads Manager Google Analytics and CRO software.
• Strong analytical skills with experience interpreting data to guide strategic decisions.
• Excellent collaboration communication and organizational skills.