Specialist - Marketing
Specialist - Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
USD 17 - 22
1 Vacancy
Job Description
Position Overview
Marketing Specialist oversees and executes the Louisiana SPCAs marketing strategies to advance specific fundraising programs/services and initiatives. The Marketing Specialist is responsible for shaping campaigns creating the campaign collateral and driving the execution of the campaigns across all platforms.
The Marketing Specialists success leads to:
Key Roles
- Website management
- Email marketing
- Online fundraising
- Graphic design and creative support
Organizational Alignment
At the Louisiana SPCA we make a difference in the lives of people and pets because we believe everyone deserves a humane community. We protect promote and advocate for the wellbeing of companion animals in Louisiana. Our team members are compassionate towards people and pets adaptable creative problem solvers inclusive and humbly confident.
Position Summary
The Marketing Specialist supports the organizations digital communications and fundraising strategy with a primary focus on website management email marketing online fundraising and graphic design. This creative and tech-savvy team member ensures our digital presence is on-brand compelling and effective in connecting people to our mission.
Key Responsibilities
Website Management
- Maintain and update website content
- Ensure website is current user-friendly and aligned with branding guidelines
- Collaborate with vendors or IT support for technical updates or improvements
- Monitor website performance (traffic clicks conversions) and suggest improvements
Email Marketing
- Design and send email campaigns using platforms like Mailchimp
- Segment audiences for targeted messaging (donors adopters clinic clients volunteers etc.)
- Track performance metrics (open rates click-throughs conversions) and optimize content accordingly
Online Fundraising
- Build and update landing pages donation forms and online campaigns
- Support annual giving monthly donor programs and urgent/emergency appeals
- Collaborate with the Development team to align fundraising messaging and goals
Graphic Design & Creative Support
- Design digital and print materials including flyers social media graphics e-newsletters and ads
- Ensure all creative work aligns with brand standards and tone
- Assist with visual content creation for campaigns storytelling and donor communications
- Keep digital asset library organized and accessible for team use
- Ensures branding is aligned throughout all digital content and provides updates when necessary
- Designs visual communication components for newsletters donor touchpoints marketing campaigns graphics blogs and other internal and external communication pieces.
- Creates brand-specific compelling content including language and visuals that resonates with diverse audiences on social platforms to build relationships and improve engagement.
Requirements
Physical Requirements:
- Must be able to lift at least 50 pounds; push and pull heavy objects; bend twist reach; perform strenuous physical activities including frequent walking and running standing bending and stooping.
- Should not be allergic to animals or nuts; must be able to work around all animals and nut products.
- Must be able to work with industrial strength cleaners and disinfectants.
Qualifications
- Bachelors degree in Marketing Communications Graphic Design or a related field (or equivalent experience)
- 24 years of relevant experience in nonprofit or mission-driven marketing
Working Conditions:
- Works in areas with high noise levels
- Potentially subject to animal bites and scratches
Pay rate range: $17.00 - $22.50/hour based on experience
Benefits include but not limited to:
- Health Insurance Life Insurance 401K match
- Qualification and assistance for Public Service Loan Forgiveness
- PTO and paid holidays
Required Experience:
Unclear Seniority
Employment Type
Full-Time
