Brand Lead - Traumhausverlosung (m/w/d)
Brand Lead - Traumhausverlosung (m/w/d)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
ZEAL Network SE is a leading international provider of online lottery products operating for over 20 years with brands like LOTTO24 and Tipp24. As Germanys largest digital lottery operator and a trusted partner of Spains ONCE we are passionate about shaping the future of lottery experiences.
Traumhausverlosung is one of ZEALs newest and most exciting brands. It gives players the chance to win stunning fully furnished dream homes through an accessible thrilling lottery format while supporting a good cause. Every ticket sold not only offers participants the opportunity to transform their lives but also contributes to charitable projects making a real difference in communities across Germany. By combining the excitement of winning with a meaningful social impact Traumhausverlosung reflects ZEALs commitment to innovation social responsibility and offering customers more than just a game but a chance to do good while dreaming big.
The role:
As Brand Lead at Traumhausverlosung youll shape and steer the marketing and brand strategy from the ground up. Working hand-in-hand with the Business Owner youll drive cross-functional alignment ensure brand coherence across all touchpoints and execute campaigns that accelerate brand growth and market position.
Your tasks:
Develop and execute a comprehensive brand strategy in accordance to the positioning of the brand in the market.
Collaborate closely with our internal media performance marketing CRM creative and product teams and drive the implementation of a holistic brand strategy to ensure brand recognition across all marketing channels platforms and customer touchpoints
Liaise with research and data teams and engage in competitive analysis to continuously identify opportunities for growth and positioning
Lead the development and execution of integrated marketing campaigns across a growing number of channels and drive synergies between channels and activities
Partner with the internal Creative Studio as well as agencies and content creators to create effective marketing communications
Align with internal stakeholders to ensure brand messaging is integrated across all business functions
Leverage analytics and customer insights to refine marketing tactics and improve impact and efficiencies
Work closely with product legal and compliance teams to ensure marketing strategies align with regulatory requirements
Manage marketing budgets and liaise with the business owner and our media team to allocate resources effectively and efficiently
Report on campaign performance to senior leadership
What you offer us:
Proven multi-year experience in a similar role ideally in a fast-growing or scale-up environment
Deep understanding of brand strategy marketing channels and digital positioning
Strong analytical skills with a data-driven approach to insights and decision-making
End-to-end campaign execution experience across brand and performance marketing
Excellent project management and cross-team collaboration skills
Expertise in marketing budget planning spend optimization and reporting
Fluent German & English speaker with excellent communication skills.
What we offer:
A modern dynamic culture grounded in the success of a leading-edge e-commerce company.
A talented team of ambitious like-minded colleagues where your knowledge and ideas truly make an impact.
Ongoing personal growth supported by an annual development budget of 1500 to invest in your professional development.
Trust and autonomy no micromanagement just confidence in your ability to deliver and excel.
Flexible work options with a hybrid setup focused on results.
Unlimited vacation days in addition to your yearly 30-day vacation allowance.
Opportunity for workations abroad using our WorkFlex tool.
Monthly mobility allowance of 30 to use on the mobility option of your choice (e.g. the Deutschlandticket) plus access to a company bike leasing program.
Company pension scheme provided in partnership with Degura to support your future financial security.
Subsidized EGYM WELLPASS membership with a contribution of only 25 per month giving you access to a wide range of gyms and sports options across Germany.
Quarterly company events along with regular team activities and informal gatherings a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!
Employment Type
Full-Time
