Director, HCP Promotion Lead

The Director HCP Promotion Lead will be responsible for the development of personal and non-personal HCP promotional strategies and initiatives to support a new first-in-class pharmaceutical product for COVID-19. While working cross-functionally and with internal and external partners this role will be accountable for successful launch uptake with HCPs. The role will also be responsible for continued refinement of HCP strategy and messaging based on customer insights analytics and new clinical data. The ideal candidate will have an agile innovative and growth mindset with the proven ability to analyze and create a superior end-to-end customer experience. The candidate should possess pre-launch/launch expertise in the primary care market plus significant experience leading marketing initiatives and driving performance.

• Lead the development and successful execution of the HCP go-to-market plan based on HCP and Market understanding and delivering key business objectives
• Oversee the planning and execution of promotional campaigns ensuring compliance with regulatory guidelines and industry standards
• Lead the development and successful execution of omnichannel HCP marketing initiatives based on analysis and deep understanding of customer data and various ecosystems (Veeva third-party media etc.)
• Translate insights into strong marketing actions and business recommendations for demand generation and achieving revenue targets. Refine strategy and messaging based on customer insights and prevailing new clinical data
• Monitor analyze and optimize marketing initiatives budgets and promotional mix - addressing gaps in performance as part of an overall Commercial Excellence blueprint
• Partner closely with Sales Commercial/Field Operations Market Access Medical Affairs and RC (Review Committee) teams to ensure timely and effective creation and deployment of tactics and overall brand messaging
• Effectively manage overall HCP promotion budget HCP agency-of-record and other agency partners to ensure optimum development of programs and cost-effective use of resources

Minimum Job Requirements

Qualifications

• Bachelors degree; Advanced degree (MBA MS etc.) is a plus
• Minimum eight (8) years of progressive and developmental experience in sales/marketing roles in the pharmaceutical industry with at least three-to-five (3-5) years in HCP marketing
• Pre-launch and launch experience required and COVID-19 experience is a plus
• Significant experience leading marketing initiatives and driving performance
• Deep experience managing agencies-of-record and other partner vendors
• Experience creating HCP marketing strategies in line with business goals combined with a solid understanding of key area such as market research strategic planning pricing reimbursement and forecasting
• Experience in championing promotional materials through legal medical and regulatory review processes
• Specialty Focus: Primary care/urgent care experience highly preferred

Competencies

• Strong analytical planning and communication skills with demonstrated ability to adapt quickly in a fast-paced environment
• Strong ability to drive performance with exceptional organizational interpersonal communication skills and executive collaboration. In addition possess the ability to lead and influence others with and without authority
• Deep understanding of omnichannel ecosystems (e.g. Veeva IQVIA etc.)
• Ability to work with agility with an innovative and growth mindset
• Has a positive hands on attitude able to be flexible and agile take ownership and be accountable

Other Requirements

• Ability and willingness to travel domestically and internationally as required (up to 25%)
• Highly proficient in MS Office applications (Excel PowerPoint Word Outlook etc.)
• Must live a commutable distance to our US Corporate Headquarters in Florham Park NJ. Office presence required at least 3 days per week

To be considered for this position you must apply and meet the requirements of this opportunity. We look forward to reviewing your resume & qualifications.

Shionogi Inc. is an equal opportunity employer supporting individuals with disabilities and veterans. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race color religion sex (including pregnancy) marital status national origin age ancestry citizenship disability genetic information status as a disabled veteran a recently separated veteran Active Duty Wartime or Campaign Badge Veterans and Armed Forces Service Medal Veterans or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action for protected veterans and individuals with disabilities in compliance with all federal state and local requirements to recruit a diverse pool of protected veteran and individuals with disabilities applicants and to ensure that our employment practices are in fact non-discriminatory.

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