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Summary:
This position will lead student outreach project management and strategic recruitment activities for the VCU School of Education. This includes building strategic recruitment initiatives that engage new markets and attract students to the School of Education academic programs based on goals data and VCU and SOE strategic plans and implementing and managing the continual improvement of a customer relations management (CRM) prospective student engagement system to communicate analyze and increase applications and applicant yield. This position will develop and lead recruitment initiatives that increase enrollment of historically marginalized students by removing barriers to educational access in alignment with the VCU SOE strategic plan vision mission and values. Further this position will establish relationships with schools/partners in targeted geographic areas and partner with executive leadership department heads and program coordinators to identify potentially specialized cohort initiatives.
This position will implement a centralized short and long-term strategic graduate and undergraduate student recruitment plan in collaboration with the schools senior leadership and faculty/administrative stakeholders. This includes facilitating partnerships with the VCU Strategic Enrollment Management and Student Success team and tracking application admission and enrollment-related data to develop implement and improve prospective student services and support practices that align with industry best practices. This position will supervise train and evaluate the Office for Strategic Recruitment team which includes full-time professional staff and student workers. Further this position will engage in relevant research endeavors and/or deliver leadership presentations at higher educational conferences related to operational excellence within enrollment management.
Required Duties:
Build strategic recruitment initiatives that engage new markets and attract students to the School of Education academic programs based on goals data and VCU and SOE strategic plans;
Implement and manage the continual improvement of a customer relations management (CRM) prospective student engagement system to communicate analyze and increase applications and applicant yield;
Exercise independent judgment to pivot and adjust recruitment strategies throughout the year based on external market/audience shifts and innovations in the field of enrollment management;
Coordinates and conducts open houses information sessions interviews and student success sessions with prospective students and their parents to provide information about the School admissions processes and university policies and procedures;
Ensure representation of the School of Education at recruitment fairs university-level prospective student events and community-related events appropriate for recruiting prospective students;
Support international out-of-state and specialized community recruitment initiatives led by the Dean and in coordination with the School of Educations affiliate centers and institutes;
Develop and lead recruitment initiatives that increase enrollment through the removal of barriers to educational access in alignment with the VCU SOE strategic plan vision mission and values;
Establish relationships with schools/partners in targeted geographic areas and partner with executive leadership department heads and program coordinators to identify potentially specialized cohort initiatives.
Other duties as assigned by the Assistant Dean for Student Affairs.
Implement a centralized short and long-term strategic graduate and undergraduate student recruitment plan in collaboration with the schools senior leadership and faculty/administrative stakeholders;
Develop a comprehensive recruitment and partnership outreach plan and goals to support the recruitment and initial enrollment of high-quality candidates from a broad range of backgrounds and diverse populations
Collaborate with internal and external stakeholders to identify analyze and continually improve policy and practices that impact access to academic programs for historically marginalized prospective students
Track application admission and enrollment-related data to develop implement and improve prospective student services and support practices that align with industry best practices
Collaborate with the Office of Data Analytics to collect and analyze necessary data to educate and inform critical internal and external stakeholders to create a culture of data-driven decision-making within the context of student-centered best practices in recruitment
Collaborate with executive leadership departments faculty and the Director for Licensure Accreditation and Clinical Experiences in aligning student recruitment goals and strategies that meet CAEP standards;
Collaborate with the Office of Communications to develop appropriate marketing materials for program promotion and continual improvement of school branding;
Collaborate with VCU Office of Admissions VCU Graduate School VCU Military Student Services VCU Global Education Office VCU Graduate Studies SOE Student Services and other internal and external offices with responsibilities related to admissions;
Manage the Office for Strategic Recruitment and regularly report status updates to the executive leadership team.
Supervise and evaluate the strategic recruitment staff including the hiring training and development of student workers who support ongoing prospective student events engagement and relevant research.
Minimum Qualifications:
Masters degree in Business Communications Education or related field required or equivalent experience.
Minimum 3 years of professional experience in student recruitment.
Demonstrated experience developing and implementing data-driven goal-oriented strategic student recruitment plans.
Demonstrated results-oriented hands-on student recruitment and/or college admissions experience.
Experience with a customer relationship management system (i.e. Salesforce Slate etc.).
Experience serving as a project manager and use of project management software (i.e. Smartsheet etc.).
Experience teaching lesson planning or delivering educational presentations to diverse groups of people.
Demonstrated experience working in and fostering an environment of respect professionalism and civility with a population of faculty staff and students from various backgrounds and experiences or a commitment to do so as a staff member at VCU.
Demonstrated excellence in customer service and managing external relationships.
Ability to successfully collaborate across units departments and offices.
Strong organizational skills.
Excellent oral written and interpersonal communication skills.
Excellent critical thinking skills and the ability to work with a diverse population
Demonstrated ability to prioritize work and handle multiple tasks simultaneously.
PreferredQualifications:
Doctoral degree in business communications education or other related field or equivalent experience.
Minimum 5 years of professional experience in recruitment admissions alumni affairs development or marketing/sales.
Experience with recruitment and/or enrollment management with a school or college of education.
Tomika Ferguson
Required Experience:
Director
Full Time