Lead Communications
Lead Communications
Posted on :
23-05-2025
Employer Active
1 Vacancy
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Job Description
About the Role
As the Lead Communications you will shape and amplify Asude s voice to the world. Your storytelling will bring alive the impact of our Labs Systems Play and Culture through engaging humancentered narratives. From thought leadership to digital storytelling your work will reflect the spirit of purpose play and cultural rootedness that defines Asude.
As the Lead Communications you will shape and amplify Asude s voice to the world. Your storytelling will bring alive the impact of our Labs Systems Play and Culture through engaging humancentered narratives. From thought leadership to digital storytelling your work will reflect the spirit of purpose play and cultural rootedness that defines Asude.
About the Labs
- Systems Lab: Designs scalable learning interventions for public and private systems including schools skilling institutions and industries. It focuses on integrating education with industry.
- Play Lab: Uses the power of games simulations and playful pedagogy to create engaging and reflective learning tools.
- Culture Lab: Anchors learning in Indias rich cultural heritage by designing programs with museums libraries and public spaces.
Key Responsibilities
- Develop and implement a compelling communications and branding strategy that reflects Asude s evolution into a Learning Design Lab and aligns with its purposedriven mission.
- Craft powerful narratives that convey learning outcomes social impact and cultural relevance with emotional depth and clarity engaging funders government bodies private institutions and the wider public.
- Lead content creation and storytelling across digital platforms newsletters campaigns and internal publications to strengthen visibility and community engagement.
- Collaborate with designers and creative professionals to produce highquality multimedia content videos visuals and digital assets that bring Asude s work to life.
- Strengthen internal communication channels to enhance team alignment transparency and collaboration across Labs and verticals.
- Drive external communications and business development delivering presentations and pitches to diverse audiences including CSR partners industries and government stakeholders.
- Design persuasive partner proposals fundraising decks and institutional communication materials ensuring consistent messaging and narrative coherence.
- Build and curate a repository of field stories learner journeys and insights from across our Labs to serve as a living archive of our work and inspiration.
- Manage media relations including outreach to digital and print outlets drafting press releases and positioning Asude in relevant media conversations.
Requirements
Preferred Background
5 years in communications branding media or social impact storytelling.
Master s degree in any field.
Experience working with learning design social impact or cultural organizations is ideal.
Key Qualities
Excellent writing editing and storytelling skills.
Ability to simplify complex ideas for diverse audiences.
Visual communication tools and social media analytics.
Ability to use Canva adobe and related tools for editing and documentation
Key Qualities Deep understanding of constructivist, experiential, and culturally relevant pedagogies. Experience designing for varied age groups and institutional contexts. Strong visual, aesthetic, and learning design sensibility. Iterative mindset with comfort navigating ambiguity. Capacity to blend learning with storytelling, play, and cultural expression. Preferred Background 5+ years in designing learning solutions across schools, ed-techs, museums, or public systems is valuable. Master s degree in any field Prior experience with Familiarity with design thinking, constructivist learning theory, play-based learning, and cultural pedagogy.
Employment Type
Full Time
Key Skills
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