Senior Manager, Insights and Analytics
Senior Manager, Insights and Analytics
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Job Description
Golin is looking for a dynamic Senior Manager Data Analytics and Insights to join our rapidly expanding awardwinning team.
Riding the wave of recognition and awardwinning work the Senior Manager Data Analytics and Insights has an incredible opportunity to serve asthe daytoday manager of client programs deliverables and campaignsthat help promote and protect the brand in New York/Dallas and keep Golin on top.
Its an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations and we know other brands can benefit from the awardwinning work we create.
If youre a unique blend of digital analyst and creative problem solver with a knack for turning data into compelling stories we want you. Your deep understanding of digital and social analytics combined with your ability to synthesize insights from diverse sources will make you a valuable asset to our innovative team.
You are a strategic guru and trusted client counselor who leads with data. You will be responsible for accurate and efficient data collection and reporting across a variety of sources and platforms. You turn complex information into concise and compelling data stories.
Please note we are looking for someone preferably located in Dallas however are also open to someone located in New York.
What you will do:
- Help lead the daytoday team and serve as a key client contact
- Use Sprinklr Talkwalker Meltwater and other tools for social and media audits setting up dashboards and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision.
- Set KPIs and benchmarks that measure meaningful impact on our clients business
- Transform data into actionable insights through strategic storytelling.
- Develop measurement strategies that align with client priorities.
- Collaborate with colleagues to develop reports and presentations that embrace a Smart Brevity approach
- Assist with primary research needs specifically survey design and analysis
- Anticipate problems and provide recommended solutions
- Use your time wisely to address needs promptly and manage expectations effectively
- Stay updated on bestinclass measurement across social and earned media
- Demonstrate an interest in AI trends and methodologies related to measurement
What you have:
- Bachelors degree in integrated marketing communications journalism or related field.
- 57 years in analytics and digital solutions ideally within a PR agency. Preference for experience within a PR agency.
- Advanced proficiency and understanding or quick adoption of tools like Talkwalker Meltwater Quid Infegy and SimilarWeb
- Proven track record of creating effective databases and dashboards
- Expertise in turning diverse data sources into clear actionable stories
- Experience in survey methodology design and analysis
- Exceptional time management and adaptability across teams and accounts
- Strong motivation and collaboration skills with excellent communication
- Ability to build and maintain trust across various teams
- Proficiency in setting expectations providing updates and troubleshooting potential issues
- Outstanding writing and presentation abilities
About Us:
worktomaximizethevaluewedelivertoourclients.
Together we discover powerful human truths that bind us create with bravery and collaborate inclusively and obsessively. Golins 1700 global employees operate across 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multimarket regional and global communications programs.
Our expertise ranges from brandbuilding and cuttingedge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earnedfirst datadriven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.
Salary Range: $70000 $130000
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by law.
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Required Experience:
Senior Manager
Employment Type
Full Time
