Director, DTC Growth
Director, DTC Growth
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$ 170000 - 205000
1 Vacancy
Job Description
Summary
The NFL Media Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the worlds most exciting sports and entertainment experience the National Football League. We are seeking an experienced DirecttoConsumer (DTC) Director Growth with a minimum of 10 years of experience to lead our growth initiatives. In this pivotal role youll oversee the optimization of the growth funnel from acquisition to retention by deeply understanding user behavior identifying pain points and leveraging opportunities. Youll use datadriven strategies and user research to run highimpact experiments and improve core user flows.
This position requires someone who is highly analytical deeply curious an effective team leader and a master collaborator who can balance strategic thinking with handson execution.
Responsibilities
Team Management & Development
- Build and manage a specialized team of experts across acquisition churn and retention to leverage and optimize our product platform tools
- Lead coach and develop highperforming product managers fostering a culture of experimentation customer obsession datadriven decisionmaking and accountability
- Define and target important audience segments to optimize product touchpoints
- Collaborate with product and technology platform leads to define features and feature optimizations
Growth Strategy & Execution
- Develop and execute a comprehensive growth roadmap balancing quick wins with longterm compounding investments
- Collaborate across marketing product engineering and analytics teams to deliver measurable impact
- Evaluate opportunities to grow Subscriptions on and off the NFL platform.
- Create and implement upgrading strategies to increase subscriber conversion to premium tiers through new features and content
- Develop a deep understanding of the NFL season calendar its impact on different customer segments and their biggest pain points
- Design highimpact product experiences that drive measurable customer value and loyalty
- Report on funnel performance experiment impact and productled growth initiatives
Acquisition Strategy
- Own the endtoend growth funnel strategy: Platform entry points purchase onboarding retention
- Drive attributioninformed decisions that effectively connect acquisition and monetization efforts
- Develop and implement SEO and organic traffic strategies for sustainable productled growth
- Enhance conversion rates across platforms through product merchandising UX optimizations and A/B testing across all user touchpoints.
Subscriber Lifecycle & Retention
- Develop and own comprehensive subscriber retention strategies leveraging existing capabilities and content
- Partner with marketing on lifecycle communications including onboarding emails engagement nudges and reengagement campaigns
- Work across teams to identify churn risks and implement proactive retention initiatives
Data & Experimentation
- Champion a rigorous experimentation culture by defining clear metrics evaluating performance and continually optimizing experiences
- Leverage both quantitative insights and qualitative feedback to drive decisionmaking
CrossFunctional Collaboration
- Work effectively with engineering product design marketing QA and content teams
- Communicate product requirements clearly to technical teams
- Present growth performance data and insights to leadership
- Gather feedback from stakeholders and incorporate it into product roadmaps
Required Qualifications
- Minimum 10 years of work experience in Product Management Ecommerce Subscription Management Subscriber Acquisition and Retention roles
- 5 years of management experience
- Experience with streaming platforms and subscription products
- Strong quantitative and analytical skillsmust be comfortable living in the details of the numbers
- Experience working with product engineering analytics and marketing tech stakeholders
- Experience in developing evidencebased strategic frameworks to inform decisionmaking
- A keen eye for presentation design and the ability to distill complex concepts and analyses into clear easytounderstand materials
- Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
- Experience interfacing and presenting to senior executives and management teams
- High level of integrity strong work ethic and deep intellectual curiosity
- Strong interpersonal skills with a collaborative DNA
- A passion for sports and the NFL is a big plus
Terms / Expected Hours of Work
- FullTime 40 hours/week
Salary / Pay Range
This job posting contains a pay range which represents the range of salaries or hourly rates that the NFL believes in good faith at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances where an external candidate has experience credentials or expertise that far exceed those required or expected for the position would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$170000 $205000 USD
At the NFL inperson work at our offices is a top priority because it allows us to collaborate more effectively build stronger connections and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal state and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions honor hard work and value every contribution.
- Integrity: We do whats right even when its tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game and every action impacts others.
- Resiliency: We set high standards overcome adversity and adapt to challenges always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential empowering individuals to grow and succeed.
- Execute: We take action with precision delivering results that drive our goals forward.
- Inspire: We motivate others through vision energy and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed understand our industry and make decisions that strengthen our position.
- Think Big: We challenge the status quo envision bold possibilities and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic proactive cando attitude
- Embracegritfree from ego orentitlement
- Excel as a relationship builder with the ability to influence
- Eager learner driven by passion rather than justambition
- Encompasses an incredible work ethic with an agile mindset
Required Experience:
Director
Employment Type
Full Time
