Digital Marketing Specialist (m/f/d)

Aareon is the leading provider of SaaS solutions for the European property industry. With our software we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time: climate change housing shortage and skills shortage.

We value a working environment in which diversity and flexibility are appreciated cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.

Become part of our international team! Become part of #OneAareon! We are looking forward to meeting YOU!

Aareon is Europes leading provider of SaaS solutions for the real estate industry and is driving the digital transformation of the sector. In the field of property management Aareon IMMOmanagements intelligent software solutions offer efficient ways to manage and maintain properties while digitally integrating all stakeholders. Aareons property management software solutions include PowerHaus Karthago HausPerfekt and Aareon Hausverwaltung.

We are looking for a Digital Marketing Specialist (m/f/d) to join the Revenue Marketing Team in DACH. As a specialist in demand generation and growth tactics you are the subject matter expert on all things digital marketing. With your growth mindset you will ensure that you expand our reach into our target audiences generate demand and capture leads.

This is your opportunity to be a trailblazer and a pioneer as we transition to modern revenue marketing. We are the leader in the industry weve got the marketing technology in place and a great team of professionals all we need now is for you to add your passion drive and skills to the mix to propel to the next level.

Your Tasks:

• Grow new logo acquisition using digital channels

• Increase inbound traffic lead generation and onsite conversion for the Aareon Verwaltung product portfolio

• Multichannel digital marketing you own the digital channels and platforms such as Linkedin and Google. You manage and execute the digital campaigns on paid and owned channels to drive inbound

• Build and optimize an effective customer marketing programme comprising of digital nurturing campaigns and productled growth initiatives

• Marketing automation as the expert user of HubSpot you design execute and optimize email marketing campaigns nurture flows and landing pages

• You support digital commerce initiatives and improve the online purchasing experience

• Full funnel reporting you analyze data monitor progress and take accountability for results. You ensure that all the relevant data from web advertising platforms is reported back in Hubspot and Sales Cloud

Your Profile:

• Bachelor degree in Marketing complemented with digital marketing certifications

• 23 years of B2B digital marketing experience preferably in a high volume high transaction market

• Fully proficient in Marketing Automation (HubSpot Marketo or similar)

• Proficiency and handson experience in managing campaigns on all main ad platforms CRO and SEO

• Deeply familiar with Google analytics Salesforce reporting (knowledge of and experience with attribution is a plus)

Our Benefits:

• 30 days of vacation as well as vacations on December 24th and 31st

• Worklifebalance through flexible and mobile work

• Futureoriented workplace in the growth segment of IT solutions on a stable foundation

• Room for personal development through individual training

• JobRad for living working and cycling