Regional Director of Sales & Marketing
Regional Director of Sales & Marketing
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Job Description
Regional Director of Sales & Marketing (Hotel Preopening)
Vancouver BC
For 4 soon to open Hotels.
OVERVIEW
We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multiproperty marketing strategy supporting four soon to open hotels in Richmond BC Toronto ON and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.
The Role:
As the Regional Director of Sales & Marketing youwill play a key role in launching 4 new hotel properties in Canada and the U.S.( scheduled to open in 2026) by developing and executing preopening sales strategies and marketing plans. This position will work closely with corporate teams property leaders and thirdparty vendors to build brand awareness generate demand and ensure a seamless entry into the market. The role will provide strategic leadership and handson support to propertylevel Sales & Marketing teams.
Responsibilities:
Develop and implement comprehensive preopening sales and marketing strategies for the 4 new hotel openings across the region which adds to our existing portfolio of 4 hotels.
Generate early awareness and bookings through local business development event partnerships and outreach to key accounts.
Build and manage a preopening timeline for marketing deliverables sales activities preselling digital presence and collateral development. (brochures brand collateral radio advertising).
Lead market research and competitive analysis to inform pricing positioning promotional tactics.
Manage local marketing activations including seasonal promotions grand openings and community partnerships.
Collaborate with revenue management on opening rate strategy and forecasting.
Work closely with propertylevel leadership to train on brand standards sales messaging and marketing tools.
Prepare monthly reports on preopening progress KPIs& ROMI (Return on Marketing Investment).
Support transition of responsibilities to onsite Sales & Marketing team postopening.
Partner with sales team to support demand generation group business & event marketing.
Work with Marketing managers to develop website content social media email marketing and digital advertising.
Ensure brand compliance across all materials while tailoring messaging to reflect each propertys voice and audience.
Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.
Requirements:
Bachelors degree in Marketing Hospitality Communications or related field an asset.
7 years of progressive marketing experience at branded properties in the hospitality industry multiproperty or regional oversight an asset plus 5 years of Sales experience (required)
Strong understanding of hotel marketing distribution channels and revenuedriving tactics.
Digital marketing platforms content management systems CRM tools and OTA strategies.
Creative thinker with datadriven decisionmaking capabilities.
Excellent leadership communication and collaboration skills.
What We Offer:
Competitive salary performance bonuses
Opportunity to build and lead your own team
A collaborative ownership group with a clear longterm vision
Creative input on marketing strategies and vision.
Benefits: Dental care Extended health care Onsite parking
Schedule: Monday to Friday Weekends as needed
Location: Vancouver BC V6B 2W6 (required)
Work Location: Onsite/ In person
Required Experience:
Director
Employment Type
Full-Time
