SENIOR ASSISTANT DIRECTOR, Enrollment & Student Administration, Marketing and Communications

About the Role

Boston University Admissions seeks a Senior Assistant Director for Admissions Marketing and Communications. This individual will develop content in support of admissions marketing and communications strategy to position Boston University as a worldclass teaching and research university committed to undergraduate education. This position requires a strategic understanding of how to tailor and repurpose content across many marketing channels such as email or websites but primarily manages nearly 50 highprofile print publications. This individual will supervise one Marketing and Communications specialist.

The Senior Assistant Director works closely with admissions staff to develop core messaging to persuasively convey the benefits and value of a BU education to prospective students parents high school principals/headmasters and guidance counselors. This individual also works with BU Creative Services BU Photography external vendors and an extensive network of contacts in BUs 10 undergraduate schools and colleges and throughout the University to research write content and manage projects from concept through final production.

The Senior Assistant Directors primary duties include:

• Working with admissions staff to develop core messaging for admissions print publications emails talking points videos and website;
• Developing copy to attract influence and inform target audiences regarding the value and unique benefits of a BU education;
• Management of approximately 50 admissions print projects per year from concept development and design through final production including: 45page Viewbook; Financial Aid Transfer Student and Early Inquiry brochures; Campus Visit Booklet; international and domestic travel handouts; and others;
• Writing and editing copy for new and existing publications the admissions website letters and targeted editorial emails;
• Writing content and provision of University statistics for more than 35 outside print and web publications (Princeton Review Hobsons College Board Petersons Guide etc.);
• Researching content to support core marketing themes and working with BU school and college administrators students and alumni to develop testimonials video concepts and profiles for admissions publications;
• Developing design concepts and curating photography for small print projects utilizing Adobe Creative Suite Adobe Acrobat and InDesign to create printready files supervising outside vendors in production and delivery of each piece;
• Curating digital content for the Alan and Sherry Leventhal Center BUs Admissions Reception Center to ensure messaging is on target for campus visitors;
• Proofreading copy editing and factchecking 50 print projects per year plus every letter and email template sent by Admissions office (totaling more than 1000) monitoring adherence to admissions core messaging BU Brand standards and University style guidelines;
• Working closely with BU Creative Services on the development of admissions marketing and communications projects;
• Providing direction on core messaging and themes for publications;
• Consulting on concept design layout and print specifications;
• Overseeing the work of Account Executives to ensure writers photographers illustrators and designers are on track for print publications;
• Working with BU Photography to research and plan photography shoots for use in print publications emails and on admissions website and;
• Tracking and document estimates and billing for all creative servicesrelated projects within budget.

About the Organization

Boston University Admissions is part of the Enrollment & Student Administration unit (ENSA). Admissions plays a critical role in ENSAs mission through the undergraduate recruitment selection and enrollment of new firstyear and transfer students.

Across the 11 departments of ENSA we are dedicated to ensuring that our policies practices and services meet the needs of an increasingly diverse University community of students families faculty staff and alumni. We do so through a lens of respect and a commitment to encouraging the personal success and productivity of all employees.

A cover letter is required for consideration.

About the Candidate

A Bachelors Degree is a requirement for this position. Ideally we are seeking a candidate who:

• Has at least two years of previous experience in a similar role;
• Has an understanding of marketing and college admissions experience;
• Displays strong project management skills;
• Possesses excellent writing editing and interviewing skills;
• Is detailoriented;
• Is able to work in a fastpaced teamoriented environment and;
• Has prior supervisory experience.

Experience with Adobe Creative Suite InDesign and WordPress is preferred but not a requirement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color natural or protective hairstyle religion sex age national origin physical or mental disability sexual orientation gender identity genetic information military service pregnancy or pregnancyrelated condition or because of marital parental or veteran status. We are a VEVRAA Federal Contractor.