Campaign Marketing Manager, Smart Product

Who are we

Here at Nothing were building a world where tech is fun again. Remember a time where every new product made you excited Were bringing that back. To get there were gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return youll be part of a movement. Contributing to a global ecosystem of products that bring joy to peoples lives.

Nothings debut smartphone Phone (1) earned Time Magazines prestigious Best Inventions for Innovative Smartphone Design award. Through cuttingedge design and user interface innovation the Londonbased company is creating an alternative ecosystem of tech products for the young and creative.

In 2023 the company launched Phone (2) to wide acclaim from its community the media and design enthusiasts and in 2024 Nothing launched its CMF Phone 1 and Nothing Phone (2a) Series with both receiving an overwhelmingly positive reception.

To date Nothing has sold more than 7 million units worldwide across its product lines having released five audio products five smartphones and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community which includes over 8000 private investors and are crafted with sustainability at the forefront.

Nothing is a UKbased privately held company with backing from GV (formerly Google Ventures) EQT Ventures C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod) Casey Neistat (YouTube personality and Cofounder of Beme) Kevin Lin (Cofounder of Twitch) and Steve Huffman (Cofounder and CEO of Reddit).

If that sounds like something youd like to be part of read on...

The Role:

Do you want to be at the forefront of marketing for one of the most striking brands to hit the consumer tech space in the last 10 years At Nothing were pushing the boundaries of innovation and redefining the future of technology. Were looking for a dynamic Smart Product Campaign Marketing Manager to join our team and play a pivotal role in shaping the way the world experiences Nothings smart product portfolio. If youre personally passionate about marketing and shaking up a stagnant industry through creativity and ideation.

Responsibilities:

• Strategy Development: Collaborate with the Head of Smart Product Marketing to develop and implement marketing strategies that align with the companys overall goals and the smart product roadmap.
• Campaign Management: Lead the development and execution of marketing campaigns for Smart Products and features ensuring they align with wider product launches and promotions.
• Market Research & Analysis: Conduct market research to identify customer needs trends and competitors. Use insights to guide marketing initiatives and optimize campaign performance.
• CrossFunctional Collaboration: Work closely with product managers developers functional teams and designers to ensure Smart Products features and messaging are effectively communicated to the target audience. Coordinate with the Product Marketing Manager Smart Products to align on product messaging and positioning. Strong collaboration with the Smartphone & Software team to ensure the marketing calendar is clear and complementary.
• Content Creation: Collaborate with specialists on development of compelling marketing content including website copy email campaigns product videos and social media content that promotes smart products.
• Cultural Foresight & Relevance: Stay at the forefront of cultural trends across design music arts and lifestyle. Identify relevant moments talent or conversations that Nothing can authentically plug into to drive brand relevance and product desirability.
• Performance Tracking: Monitor analyse and report on the performance of marketing campaigns. Provide recommendations to improve effectiveness and ROI.
• Customer Engagement: Build and maintain relationships with customers fostering engagement and driving product adoption and retention through targeted marketing programs.
• Brand Advocacy: Champion the brand voice and ensure consistent messaging across all marketing touchpoints particularly for softwarerelated initiatives and identify areas for improvement.

Requirements:

• Bachelors degree in Marketing Business Communications or a related field.
• Proven track record of creating and executing successful marketing campaigns within a fast moving environment.
• Experience of delivering creative campaigns that connect with culture not solely functional product executions.
• Strong analytical skills with experience using data to drive decisions and improve marketing performance.
• Excellent communication and interpersonal skills with the ability to collaborate across multidisciplinary teams particularly product brand and comms.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.