Manager, Global Digital Copy - Converse
Manager, Global Digital Copy - Converse
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Job Description
This position is based out of Converse WHQ in Boston MA USA.
ABOUT OUR TEAM
The Global Digital Content & Design team at Converse creates strategic and distinct digital experiences to inspire our audience. Were powered by the people and style of our communities. Were energized by our innovation and purpose. And were constantly searching for the stories behind our products. Check out all that creative Our team designs that. Our team is made up of four different functions that work together: Creative Operations Digital Content Digital Design and Copy. Together we strive to create content that exemplifies our Brand Mission Values and Purpose (aka our MVP). We develop content and storytelling that supports our digital direct commerce & wholesale ecosystem. Were talking everything from our B2B site email campaigns paid social and much more. Specifically your role will be focused in the Copy and Design function. As a team we move our business goals forward through compelling brand stories seasonal commercial stories and custom Converse By You content across our digital channelsall over the world.
WHO WE ARE LOOKING FOR
Were seeking a Manager for the Copy function someone who is a natural collaborative leader who has experience giving direction to a team of writers to create compelling storytelling and effective copy. Your role will be responsible for bringing to life the Converse brand voice across the digital ecosystem starting at sellin wholesale directtoconsumer product & feature/benefit copy.
This candidate should have a passion for the brand an unbending rigor for creating highquality work. Someone who is driven strategic thinks critically is accountable empathetic resourceful takes initiative and has great interpersonal skills.
It is crucial for this role to have strong relationships with the immediate functions on your wider team (Operations & Production Design Copywriting & Content creation) as well as our crossfunctional partners; primarily our Geography (North America & Western Europe) ecommerce and Brand Creative teams as well as our Global Experience Strategy and Global Brand teams.
WHAT YOU WILL WORK ON
Working under the direction of the Director Global Digital Design and Copy you will lead a team focused on execution of our Global and Geography specific ecommerce needs (focusing on but not limited to experiences and performance marketing (email SMS and paid media).
In this role you will manage a team of Senior and Junior fulltime and freelance Copywriters. Your team will be responsible for embedding yourself in the goals of our strategy teams to fully comprehend and execute their briefs. The goal for you in this role is to help anticipate and offer up solutions to the Geo & Global ecommerce teams to help grow and drive their business.
- You and your team will execute experiences email and paid media
- You will have strong communication skills and be expected to clearly articulate and pitch your work to internal teams and senior leadership
- You will work with Project Managers and Experience Strategists to execute highquality work while meeting deadlines
- You will be willing to take risks to determine the balance between exceptional creative and relevant business needs
WHO YOU WILL WORK WITH
As Manager of Global Digital Copy you will work with our team of Copywriters Designers Operations Managers UX and Experience Strategists. You will partner closely with teams across the Geography & Digital Organization deliver content that supports Converse Geo & Marketplace business goals. This role reports to the Director Global Digital Design and Copy.
WHAT YOU WILL BRING
- Bachelors degree in writing Communications Journalism or related field
- 6 years experience in writing experience for large retail ecommerce or key digital agency experience specific to the streetwear footwear/apparel industry.
- Management experience of 3 people
- Skills with Figma and Adobe Suite
- Expert command of the English language (including spelling grammar punctuation)
- A genuine passion for digital creative with a strong knowledge of digital commerce performance marketing (email paid social and other media) A/B testing designing for different and multiple target audiences and social media platforms
- UX Strong knowledge of UX/UI (does not need to be at expert level as you will not be leading UX work)
- Able to manage multiple and competing work priorities demands and changes
- Familiarity with project tracking tools such as Asana or Trello
- Deep connection to streetwear culture and trend
- Understanding of current digital content & design trends for ecommerce
- Any other writing experience is valued. Must show fully comprehensive portfolio.
- Creative bold and digitally savvy
- Ability to work out of Converse WHQ in Boston MA USA 4 days/week.
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for inperson interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Required Experience:
Exec
Employment Type
Full-Time
