Senior Demand Generation Manager
Senior Demand Generation Manager
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Job Description
SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With builtin research expertise and AIpowered technology its like having a team of expert researchers at your fingertips.
Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at .
What were looking for
Were on a journey to $1B in revenue Were looking for a datadriven innovative marketer to join our Product and Lifecycle Marketing team as Senior Demand Generation Manager. In this role youll lead the execution of integrated campaigns that elevate brand awareness generate demand and drive pipeline. You are a fullfunnel demand generation expert who brings both strategic thinking and handson executional strength and are comfortable rolling up your sleeves while keeping a sharp eye on bigpicture goals.
What youll be working on
- Generate new business and expansion pipeline for our global sales team
- Lead the development and execution of integrated fullfunnel campaigns that are aligned with company goals
- Manage influence and optimize a diverse set of channels including but not limited to: email webinars events content partners sponsorship programs social etc. with an emphasis on scaled digital experiences. Able to build activations in net new channels from scratch
- Lead crossfunctional collaboration with multiple teams including: Content Brand Design Organic Social Paid Marketing Web Customer Marketing Product Customer Success Sales Sales Enablement Marketing Operations and Marketing Analytics
- Partner with Sales CS and Sales Enablement teams to optimize conversion rates throughout the funnel from lead to marketingqualified lead (MQL) salesqualified lead (SQL) opportunity and close
- Investigate analyze and report on campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel tactic persona segment region etc
- Champion a culture of experimentation to improve campaign ROI and drive efficiency gains
- Provide mentorship guidance and help upskill the team
Wed love to hear from people with
- Experience: You have 8 years of proven success in B2B SaaS demand generation. Bonus if youve worked in a ProductLed Growth (PLG) environment.
- Strategic and resultsoriented: Youre goaldriven dataminded and known for delivering highperforming campaigns that align with business objectives.
- A campaign orchestrator: Youre great at managing multiple channels and workstreams and you thrive in fastpaced environments with lots of moving parts.
- Creative and curious: You bring fresh ideas to the table and arent afraid to test learn and pivot.
- A strong influencer: Youre skilled at building alignment and navigating complex global organizations.
- A compelling storyteller: You can craft persuasive messaging and contentlanding pages ads webinars and morethat moves your audience to act.
- Analytical and datadriven: You rely on insights from tools like Salesforce and Tableau to inform strategy and measure success.
- Techsavvy: Youre experienced with martech platforms like Salesforce Hubspot Goldcast WordPress Jira Tableau Amplitude Outreach and Highspotor similar tools.
#LIremote
Why SurveyMonkey Were glad you asked
SurveyMonkey is a place where the curious come to grow. Were building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey we weave employee feedback and our core values into everything we do to create forwardlooking benefits policies employee programs and an awardwinning culture including our annual holiday refresh our annual week of service learning and development opportunities like Curiosity Week and our C.H.O.I.C.E Fund.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
Required Experience:
Manager
Employment Type
Full Time
