Senior Marketing Executive
Senior Marketing Executive
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1 Vacancy
Job Description
Saladplate Content & Insights Hub for the Hospitality Food & Beverage Portfolio
Saladplate is an online content and insights hub for the Hospitality Food & Beverage portfolio by Informa Markets. One of the largest portfolios within Informa Markets with over 35 largescale global events the platform (Saladplate) reaches over 600000 industry professionals through a combination of contentdriven products including independent news a bimonthly emagazine enewsletters inperson business breakfast events for clevel executives a consolidated supplier directory whitepapers and special Focus On country reports.
We seek a datadriven technologyoriented yet creative Senior Marketing Executive to support the daytoday operations of the marketing department including preparing and delivering a marketing plans and campaigns with the objective of driving relevant organic traffic to the platform and focusing on conversion/leads and engagement. The ideal candidate will have a strong understanding of marketing online content platforms and the trade fairs industry and be able to work independently and as part of a team.
IM Malaysia would like to invite suitable candidates to apply for the above position. In this role the ideal candidate will possess wellrounded experience and skills in direct marketing digital marketing and other form of promotion and communication for online content platforms and B2B Events.
The candidate will work with internal project teams as well as with external partners and vendors/contractors to achieve overall marketing event goals. If you have a passion for marketing content and trade events IM Malaysia provides an opportunity to further develop your skills and career. emerging ASEAN markets backed with support of a global network.
You will play an important role to:
- Responsible on the production of marketing materials and campaigns to promote the content platform
- Work out effective marketing campaigns to engage audiences and undertake campaign planning and execution for multichannel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets customer engagement and retention targets brand awareness and new proposition development and other innovation goals
- Implement content strategy with wider marketing and related teams (e.g. Creative) to define specific content customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multichannel conversion and channel attribution
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
Qualifications :
To be successful in this role you will need to have:
- Bachelors Degree in Business Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 2 years of experience in leading/executing marketing campaigns including organic and paid campaigns for projects/events/products
- Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus
- Excellent verbal and written communications skills. Strong presentation skills
- Effective knowledge in digital marketing web channel social media web analytics emails marketing system database management system.
- Creative mindset towards designing and content creation.
- Desire to develop skills and knowledge
- Possess a knack for multitasking and take pride in flawless work.
- Dynamic team player and adaptable to change
Additional Information :
We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Informa is proud to be an Equal Opportunity Employer.
We do not discriminate on the basis of race colour ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
