Marketing Coordinator
Marketing Coordinator
Posted on :
22-05-2025
Employer Active
1 Vacancy
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Job Description
Marketing Channel Updates and Online Visibility:
- Oversee/execute the timely updates and management of various marketing channels to maintain freshness and relevance.
- Drive online visibility and increase website traffic through strategic implementation of paid advertising activities.
- Develop and execute paid advertising campaigns across platforms like Google Ads Facebook Ads and LinkedIn Ads to attract target audiences.
Website Updates:
- Manage updates and maintenance for all company websites including the main website and microsites ensuring content accuracy and user experience optimization.
- Collaborate with the web development team to implement updates troubleshoot issues and improve website performance.
F&B Partner Channel Updates:
- Coordinate updates and promotions on F&B partner channels such as Chope Sevenrooms and Quandoo to maximize exposure and drive bookings.
- Monitor partner channel performance metrics and identify opportunities for optimization and increased engagement.
Social Media Marketing:
- Plan and execute organic & paid advertising campaigns on social media platforms targeting international top feeder markets for both rooms and F&B.
Google Paid Search Ads and TripAdvisor Ads:
- Manage Google paid search ads and TripAdvisor ads to increase visibility and drive traffic to relevant landing pages.
- Conduct keyword research ad copy optimization and bidding strategies to improve ad performance and ROI.
Liaise with Graphic Designer:
- Work closely with the graphic designer to conceptualize and create menu designs promotional collaterals and other marketing materials.
- Ensure that all design assets align with brand guidelines and effectively communicate key messages to the target audience.
Content creations
- Assist the Marketing Manager with the production of marketing collaterals including brochures presentations online & offline promotional materials and other branded items.
New Trends and Marketing Channels Research:
- Stay informed about industry trends emerging marketing channels and innovative strategies.
- Conduct research and analysis to identify new opportunities for business expansion and make recommendations for incorporating new marketing channels into the overall strategy.
Qualifications :
Skills Experience & Educational Requirements
- Bachelors degree in Marketing Communications or a related field.
- Preferably a proven experience in marketing and communications preferably within the hospitality industry or preopening environments.
- Strong understanding of marketing principles branding and digital marketing strategies.
- Excellent written and verbal communication skills with the ability to create compelling content and engage diverse audiences.
- Proficiency in digital marketing tools social media platforms and web analytics.
- Ability to think creatively identify target market segments and develop innovative marketing campaigns.
- Attention to detail and a commitment to maintaining brand standards.
- Proficiency in design and video taking with strong project management and organisational skills.
- Familiarity with hotel reservation systems and customer relationship management (CRM) tools is a plus.
Additional Information :
- 5day Work Week.
- Duty Meals are provided.
- Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
- Flexible Benefit Dental/Optical/Vacation Expenses.
- Comprehensive Medical & Insurance Coverage.
- Local/Overseas Career Development & Growth Opportunities.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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