Associate Director, Marketing Analytics, US Oncology
Associate Director, Marketing Analytics, US Oncology
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$ 181503 - 272255
1 Vacancy
Job Description
Are you ready to deliver the value and potential of our groundbreaking pipeline As the Market Analytics Associate Director US Oncology you will take lead of marketing analytics within the US Oncology portfolio. Your role will be pivotal in driving commercial efficiency advancing marketing excellence improving our inline assets and accelerating new launches. You will collaborate closely with Marketing Omnichannel Data Science Market Research Forecasting Finance Market Access and Data Management teams to deliver innovative insights and optimize brand strategies and investment decisions.
Accountabilities:
The Analytics Associate Director synthesizes complex data to derive critical insights for brand performance strategy effectiveness and underlying drivers to inform commercial strategic decisionmaking. Your expertise managing largescale datasets and conducting sophisticated quantitative data analysis enables you to lead the design execution and delivery of actionable recommendations through compelling storytelling and impactful data visualization.
Establish and operationalize a variety of marketing analytics capabilities including promotional mix ROI and other analyses.
Aid omnichannel and brand marketing teams in defining campaign measurement criteria assessing data requirements and measurement feasibility.
Enable performance tracking for standard KPIs (e.g. impressions clicks open rates NPS at the campaign level) to provide a tactical view of executional performance.
Develop and operationalize ROI/attribution methodologies across marketing channels (e.g. Promo Mix modeling A/B testing Customer Lifetime Value) to optimize investment strategies.
Analyze omnichannel campaign and program data to identify areas of improvement delivering actionable insights to enhance the HCP experience and optimize channel performance (e.g. customer journey analytics such as prescriber behaviors and channel interactions).
Partner with GCO to internalize and scale marketing analytics capabilities optimize vendor strategies and mentor junior analytics team members.
Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs (e.g. recommender models promotional mix modeling).
Your leadership experience enables you to efficiently scope prioritize manage and negotiate projects across the AZ oncology portfolio. You will lead highly complex projects often independently while providing technical mentorship and business translation support to junior Analytics Managers. You will consistently drive innovation in analytics approaches and promote best practices across the broader organization.
This role reports to the Sr. Director Forecasting & Performance and sits within the Analytics Data & Reporting function of US Oncologys Oncology Business Excellence department an inclusive and collaborative team that enables strategic commercial decisionmaking through objective datadriven insight generation.
Essential Skills/Experience:
Bachelors degree with a preference for a quantitative field.
3 years of experience at a pharmaceutical/biotechnology manufacturer or working in the biopharmaceutical industry.
4 years of analytics statistics or data science experience.
Direct experience implementing BI visualization tools (PowerBI Tableau Qlik MicroStrategy etc.).
Deep marketing analytics experience including omnichannel and campaign analytics preferably including experience outside of pharma.
Specialized advanced technical skills (e.g. coding proficiency in Python or R for marketing analytics use cases).
Leadership experience managing crossfunctional teams and overseeing project execution.
Strong business acumen including understanding of marketing data KPIs and investment optimization strategies.
Strong storytelling skills with the ability to translate complex technical analyses into clear actionable business insights.
Desirable Skills/Experience:
Advanced quantitative or marketing analytics degree preferred.
Expertise in at least one statistical/data analysis language (Python or R).
Experience with attribution modeling customer journey analytics and recommender systems.
Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams.
Experience working in Oncology.
The annual base pay for this position ranges from $181503 to $272255. Hourly and salaried nonexempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors including market location jobrelated knowledge skills and experience. In addition our positions offer a shortterm incentive bonus opportunity; eligibility to participate in our equitybased longterm incentive program (salaried roles) to receive a retirement contribution (hourly roles) and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program 401(k) plan; paid vacation and holidays; paid leaves; and health benefits including medical prescription drug dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
Why AstraZeneca
At AstraZenecas Oncology Business Unit we are fundamentally changing the way cancer is treated through innovation. We turn our pipeline into reality for more patients bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry with innovative science and lifechanging medicines to work on today and in the future. We believe in cocreation harnessing our diverse strengths and sharing best practices to build the future of our business and industry together.
Ready to make your mark on the healthcare ecosystem Apply now and join us in building the next wave of Oncology!
Date Posted
21May2025Closing Date
08Jun2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion starting with our recruitment process. We welcome and consider applications from all qualified candidates regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations please complete the section in the application form.Required Experience:
Director
Employment Type
Full-Time
