Growth Marketing Specialist, DACH
Growth Marketing Specialist, DACH
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Job Description
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from nontraditional backgrounds historically marginalized or underrepresented groups to apply.
Your impact
Were looking for a handson adaptable Growth Marketing Specialist to lead student growth in Germany with a strong focus on inperson events. This is a generalist marketing role that spans the full funnel from awareness and engagement to conversion across events email paid media and organic channels.
Youll take full ownership of campaigns managing everything from creative and logistics to content development and agency coordination. Its an ideal role for someone who thrives in fastpaced environments enjoys variety in their daytoday and knows how to connect with students in meaningful ways.
Your role
Events and Activations
- Plan and run studentfocused events across German campuses to drive signups and engagement
- Manage all event logistics including procurement itineraries staffing setup breakdown and execution
- Build relationships with university contacts to secure access and increase oncampus visibility
- Work closely to develop partnerships with other likeminded student brands
- Report on event performance in real time and share insights to improve future activations
Channel Marketing (Email Paid Organic)
- Deliver targeted email campaigns to engage and convert students
- Support paid media efforts by coordinating assets messaging and local insights
- Develop and manage organic social and content strategies tailored to the student audience in Germany
General Marketing Execution
- Oversee daily campaign tasks including liaising with agencies writing copy coordinating media and tracking performance
- Work with design partners to create studentfriendly digital and print materials
- Stay close to student trends and help identify new opportunities whether through partnerships influencers or direct feedback from the ground
Your experience
- Five or more years of experience in marketing events or growth roles ideally in student or youthfocused organisations
- Strong organisational skills and a track record of managing multiple campaigns or events at once
- Confident communicator in both English and German with a sharp sense of how to tailor messaging for local audiences
- Comfortable working independently and navigating university settings with ease
- A proactive selfstarter who can thrive in a crossfunctional and fastmoving team
- Comfortable travelling on a regular basis within Germany.
Bonus areas of expertise
- Experience with student marketing or a strong understanding of German university campuses
- Ability to drive vans and handle event setups
- Familiarity with Adobe Creative Suite including Photoshop and Illustrator
- Handson experience with email marketing platforms
About us
Handshake is the career platform for Gen Z. With a community of over 17 million students alumni employers and career educators Handshakes network is where career advice and discovery turn into first second and third jobs. Nearly 1 million companies use Handshake to build their future workforcefrom Fortune 500 to federal agencies school districts to startups healthcare systems to small businesses. Handshake is built for where youre going not where youve been.
When it comes to our workforce strategy weve thought deeply about how worklife should look at Handshake. With our hybridwork model employees benefit from collaboration and shared team experiences three days per week in our vibrant offices and enjoy the flexibility of remote work two days per week (unless noted in the specific job posting). Handshake is headquartered in San Francisco with offices in New York London and Berlin.
What we offer
At Handshake well give you the tools to feel healthy happy and secure.
Benefits below apply to German employees in fulltime positions.
- Equity and ownership in a fastgrowing company.
- 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for nonbirth giving parents.
- Comprehensive medical dental and vision policies including LGTBQ Coverage. We also provide resources for Mental Health Assistance Employee Assistance Programs and counseling support.
- Generous learning & development opportunities and an annual 1850 stipend for you to grow your skills and career.
- Financial coaching through Origin to help you through your financial journey.
- Monthly internet stipend and a brand new MacBook to allow you to do your best work.
- Monthly commuter stipend for you to expense your travel to the office (for officebased employees).
- Free lunch provided 3x a week across all offices.
- Referral bonus to reward you when you bring great talent to Handshake.
- 25 days of annual leave 5 days of a winter #ShakeBreak a oneweek period of Collective Time Off across the company.
- Regular offsites each year to bring the team together opportunity to travel to our HQ in San Francisco once a year.
- Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
- Discounts across various high street retailers cinemas and other social activities exclusively for Handshake Germany employees.
Looking for more Explore our mission values and comprehensive US benefits at is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation please let your recruiter know during initial communications.
Required Experience:
Unclear Seniority
Employment Type
Full Time
