Consumer Insights Manager, Advertising Research, XCM Insights
Consumer Insights Manager, Advertising Research, XCM Insights
Posted on :
22-05-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 70900 - 151700
Vacancy
1 Vacancy
Posted on :
22-05-2025
Job Description
Do you have an avid interest in advertising and learning what works to best communicate with customers If you are interested in bringing the consumer pointofview on our advertising to marketers globally this is a very engaging role.
We are seeking a customerobsessed market researcher with experience in both qualitative and quantitative methodologies. In this role you will manage the cross category and cross channel Campaign Ad Tracking and pretesting tools; You will manage ad research projects across teams help inform product business goals and contribute to research roadmaps. You will deliver with limited guidance and work collaboratively with partners within your organization to identify new research opportunities.
Your internal stakeholders and your colleagues would see you as a research expert trust your judgment and seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of business questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders decisions beyond ad research.
We are looking for a candidate who communicates data and insights in a clear concise and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to nonresearch partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role you will need to establish relationships with business partners across regions and proactively address any emerging issues.
You would be an individual with strong analytical abilities as well as business acumen. The successful candidate will be a selfstarter comfortable with ambiguity with strong attention to detail vocally selfcritical and with the ability to work in a fastpaced and everchanging environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.
Key job responsibilities
In this role you will be responsible for the following:
Design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
Design interview guides/surveys run interviews as necessary analyze data and synthesize the findings.
Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
Manage all stages of ad research projects including research proposals methodology design operational execution analysis and results sharing
Work closely with stakeholder teams and research agencies throughout research projects
Build and manage relationships with internal stakeholders and external agency partners.
6 years of professional noninternship marketing experience
Experience in ad research covering multiple countries.
Experience in analytical software (e.g. Q R SPSS SAS STATA Excel Pivot Tables).
Bachelors degree or advanced degree in business marketing statistics or related field.
Experience in executing quantitative research methods (e.g. regression analysis etc) & mixed method studies (e.g. segmentation).
Masters degree or higher in business marketing statistics or related field.
Excellent written and oral communication abilities.
Experience living and working in a foreign culture.
Ability to author research reports.
Comfort with ambiguity.
Ability to work on a diverse team or with a diverse range of coworkers.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are seeking a customerobsessed market researcher with experience in both qualitative and quantitative methodologies. In this role you will manage the cross category and cross channel Campaign Ad Tracking and pretesting tools; You will manage ad research projects across teams help inform product business goals and contribute to research roadmaps. You will deliver with limited guidance and work collaboratively with partners within your organization to identify new research opportunities.
Your internal stakeholders and your colleagues would see you as a research expert trust your judgment and seek your guidance regularly. You also help educate and steer your internal stakeholders to better understand the kinds of business questions they should be answering from this research. You will proactively identify areas that would benefit most from incorporation in the overall suite of advertising testing and tracking tools and get involved in the broader Amazon research community to learn of other research that can help inform your stakeholders decisions beyond ad research.
We are looking for a candidate who communicates data and insights in a clear concise and unambiguous manner both verbally and in writing. You will need to articulate complex research issues to nonresearch partners. It will be important to earn trust by consistently delivering accurate and relevant insights that drive results and having the enough conviction in your findings to challenge business partner plans and assumptions when needed. In this role you will need to establish relationships with business partners across regions and proactively address any emerging issues.
You would be an individual with strong analytical abilities as well as business acumen. The successful candidate will be a selfstarter comfortable with ambiguity with strong attention to detail vocally selfcritical and with the ability to work in a fastpaced and everchanging environment. This researcher recognizes that the true measure of the success of the work product is based on the business impact the findings have had.
Key job responsibilities
In this role you will be responsible for the following:
Design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
Design interview guides/surveys run interviews as necessary analyze data and synthesize the findings.
Apply sound research and business acumen to help the business not just solve complex questions but help it look around corners.
Manage all stages of ad research projects including research proposals methodology design operational execution analysis and results sharing
Work closely with stakeholder teams and research agencies throughout research projects
Build and manage relationships with internal stakeholders and external agency partners.
6 years of professional noninternship marketing experience
Experience in ad research covering multiple countries.
Experience in analytical software (e.g. Q R SPSS SAS STATA Excel Pivot Tables).
Bachelors degree or advanced degree in business marketing statistics or related field.
Experience in executing quantitative research methods (e.g. regression analysis etc) & mixed method studies (e.g. segmentation).
Masters degree or higher in business marketing statistics or related field.
Excellent written and oral communication abilities.
Experience living and working in a foreign culture.
Ability to author research reports.
Comfort with ambiguity.
Ability to work on a diverse team or with a diverse range of coworkers.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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