Associate Director, Marketing Analytics & Performance Insights
Associate Director, Marketing Analytics & Performance Insights
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 153200 - 216850
1 Vacancy
Job Description
LOCATION: Hybrid 8 days a month in the office. See locations on the posting.
OVERVIEW
We are seeking a data-driven business-savvy Associate Director of Marketing Analytics & Performance Insights to lead our enterprise marketing analytics function. This leader will play a critical role in helping our marketing organization make smarter faster and more impactful decisions by delivering actionable insights optimizing campaign performance and linking marketing investments to business outcomes.
This role requires a unique blend of analytical expertise strategic thinking and communication skills. You will work across a matrixed organization partnering closely with marketing finance and sales operations to evaluate performance across our three core market segmentsNA Provider Commercial and Internationaland across a diverse set of campaign types including digital inbound events ABM nurture and telemarketing.
RESPONSIBILITIES
- Lead Marketing Analytics Strategy
Develop and execute a comprehensive analytics strategy that supports full-funnel visibilityfrom lead generation to revenueacross all market segments and campaign types.
- Deliver Actionable Insights
Translate complex data into clear compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI.
- Campaign Performance Analysis
Evaluate the effectiveness of marketing programs across channels and segments. Identify whats working whats not and where to invest for maximum impact.
- Segment-Level ROI & Budget Alignment
Partner with Finance to link marketing spend to outcomes providing visibility into segment-level ROI and enabling data-informed budget decisions.
- Advanced Analytics & AI Integration
Leverage AI machine learning and predictive modeling to uncover trends forecast performance and enhance decision-making.
- Data Visualization & Reporting
Build and maintain executive dashboards and reports using Power BI and other visualization tools to support regular business reviews (MBRs QBRs etc.).
- Team Leadership & Development
Manage and mentor a team of direct reports and offshore analysts. Foster a culture of curiosity excellence and continuous improvement.
- Cross-Functional Collaboration
Work closely with Global Campaigns Segments Digital Experience Sales Operations and Finance to align on definitions metrics and performance goals.
- Best-in-Class Analytics Function
Define and implement best practices in marketing analytics data governance and performance measurement. Build practice based on industry leading toolset and AI/ML capabilities.
QUALIFICATIONS
Education: Bachelors degree in marketing Business Data Science or a related field; masters degree preferred.
Experience:
- 10 years of experience in marketing analytics revenue operations or business intelligence ideally in a B2B or enterprise environment.
- Proven ability to lead high-performing analytics teams and deliver insights that influence business results.
- Deep expertise in Power BI data modeling and data visualization.
- Strong command of AI/ML tools predictive analytics and marketing attribution models.
- Experience working in a matrixed organization with multiple stakeholders and cross-functional teams.
- Demonstrated success in linking marketing investments to pipeline and revenue outcomes.
- Excellent communication and storytelling skillsable to influence senior stakeholders with data.
- Enhanced project management and organizational skills with attention to detail.
TRAVEL: < 10% for team meetings
#LI-Hybrid
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA CT CO DC HI IL MD MN NY RI WA: $153200 - $216850Additional Information:
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life including but not limited to: Medical Dental & Vision Plans 401(k) FSA/HSA Commuter Benefits Tuition Assistance Plan Vacation and Sick Time and Paid Parental Leave. Full details of our benefits are available upon request.
Required Experience:
Director
Employment Type
Full-Time
