Manager, Channel Analytics
Manager, Channel Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
We are seeking a strategic and datadriven Manager of Channel Analytics to lead the development and delivery of performance insights across paid media channels. This role plays a critical part in informing media strategy supporting experimentation and aligning analytics with key business initiatives. The ideal candidate brings deep expertise in media measurement a strong analytical mindset and excellent stakeholder management skills.
You will work crossfunctionally with marketing media analytics and engineering teams to ensure data is effectively leveraged to optimize media investments drive performance and support strategic decisionmaking.
Key Responsibilities:
- 20% Responsible for presenting analysis and test results and resulting
- recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
- 10% Communicate opportunities to drive financial goals crossfunctionally by
- making suggestions that support sitewide objectives.
- 20% Lead conversion planning and forecasting on a weekly monthly seasonal and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
- 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottomline value.
- 10% Prioritize and manage execution of requests for report enhancements and
- analysis from business partners. Establish and evangelize improved datadriven views of site performance.
- 10% Collaborate with peers to ensure consistency of information methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
- 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
- 10% Share leadership for the teams responsible for web analytics (reporting and
- analysis) and overtime structured site (A/B MVT) testing.
Direct Manager/Direct Reports:
- This position typically reports to Sr. Manager Analytics
- This position has 5 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Manages a team of 15 direct reports
- Accountable for direct supervision of the work activities of others in addition to personnel issues (including selection termination performance appraisal and professional development of subordinates)
Preferred Qualifications:
- 5 years of experience in media media analytics marketing science or a related role.
- Strong understanding of digital and traditional media channels and their associated metrics and attribution models.
- Handson experience designing and interpreting media experiments.
- Proficiency with analytics and visualization tools (e.g. SQL Tableau Power BI Google Analytics Adobe Analytics).
- Excellent communication skills with the ability to distill complex data into businessrelevant insights.
- Experience working crossfunctionally in fastpaced datadriven environments.
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 5
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict
Required Experience:
Manager
Employment Type
Full-Time
